Why 850 Crore Searches Online Need Your Attention

Is SEO worth the investment? We wonder why many companies are still wondering about the impact SEO can make. While it’s doing wonders for their competitors, some brands still choose to sit on the fence. Today, we’re here to tell you why SEO is worth the investment.

850 Crore Searches Online

How many searches are taking place online? At least 850 crore searches are storming Google every single day. This means that every day is a new opportunity to make new customers and sustain existing ones.

This is why optimizing for Google will ensure that you capture a wide pool of your target audience. Also, when your brand is searched for, organically, the lead is more likely to be interested in what you are selling. This is because SEO leads have a 14.6% conversion rate compared to the 1.7% conversion rate of print advertising and direct mail.

People who love to touch and feel a product before buying, usually do a lot of local online searches. This means that they usually look for a shop nearby that sells what they are looking for! 50% of consumers who conduct a local search online through their smartphones are more likely to visit that store within the same day. So, performing local SEO is essential for businesses aiming for continuously high foot traffic at their store.

How to make sure SEO grabs your audience’s attention

There are a few ways that you can get started with your SEO efforts. We’re here to help you explore those areas that are easier to touch base with and make a brand difference.

1. Begin with keyword research

The first step is to try and figure out what your potential customers are typing in their search bar when looking for products or services that you sell. For instance, if you sell headphones of various brands as a vendor, you may look for terms like ‘affordable Samsung Headphones’, ‘best Boat headphones’, and so on. So, start with basic keyword research by using tools like Google’s Keyword Planner or Ahrefs website.?

You will have to open an account with Google Ads Account so you can start searching for relevant keywords. Ask your SEO expert to do that for you if you find it confusing. However, here are the key steps to help you do it yourself:

• Sign in to your Google Ads account or create a new one at https://ads.google.com/. Make sure you use the Google account associated with the website you want to optimize.
• Once you're signed in, click on the "Tools & Settings" icon (represented by a wrench icon) in the top right corner.
• In the dropdown menu, under the "Planning" section, click on "Keyword Planner.

Click on ‘keyword planner’ and you will be led to another window as shown below:

Then click on Discover new Keywords where you will be given the option to type as many search terms to find the right keywords:

After typing the search terms, click on ‘Get results’. Before that, if you want to make sure unwanted keywords don’t turn up, simply add that website’s URL link in the bar shown above where it reads – Enter a site to filter unrelated keywords.

As you can see above, the keyword list appears, and this list scrolls until the very last keyword related to the search terms you added. You can use a lot more filters to narrow down your search.

• You might be prompted to set up a Google Ads campaign. If you're only interested in using the Keyword Planner and not running ads, you can create a campaign and pause it immediately after. This step is necessary to access the Keyword Planner.
• After setting up the campaign or skipping that step, you should see the Keyword Planner interface. Here, you can start researching keywords by entering relevant terms, phrases, or your website's URL.

By analyzing the search volume, competition, and other metrics provided by the Keyword Planner, you can discover valuable keywords and insights to optimize your website's content and SEO strategy.

Note that while the Google Keyword Planner is a powerful tool for keyword research, it is primarily designed for Google Ads advertisers. Keep this in mind as you interpret the data and insights provided by the tool, as the search volume and competition levels may be tailored more towards paid advertising rather than organic search results.

Remember, having a Google Ads account and accessing the Keyword Planner does not directly connect your website to the tool. It simply provides you with a platform to perform keyword research and gain insights to inform your SEO efforts.

1. Optimize your website and its structural layout

You want to make your website as easy as possible to navigate. You want to make sure it loads quickly and has high-quality, keyword-rich content. For that, you need to optimize your website.

Steps to optimize your website:

On-Page Optimization:

• Optimize your website's on-page elements, including title tags, meta descriptions, headings, and URL structure, to incorporate your target keywords effectively.
• Create unique, informative, and engaging content that incorporates relevant keywords naturally.
• Ensure proper keyword placement throughout your content, including in headings, subheadings, and within the body text.
• Optimize images by using descriptive alt tags and compressing file sizes to improve page loading speed.

Technical SEO:

• Ensure your website has a clear and crawlable structure by optimizing its navigation and internal linking.
• Implement proper URL structure, making them descriptive and user-friendly.
• Create an XML sitemap and submit it to search engines to help them understand your website's structure and index its pages.
• Optimize your website's load time by minimizing code, compressing images, and utilizing caching techniques.
• Make sure your website is mobile-friendly and responsive across different devices.

Off-Page Optimization:

• Build high-quality backlinks from reputable websites to increase your website's authority and improve search engine rankings.
• Engage in content marketing, guest blogging, social media promotion, and influencer outreach to gain exposure and attract relevant traffic.

User Experience (UX) Optimization:

• Enhance your website's usability and user experience by improving navigation, page layout, and overall design.
• Ensure easy and intuitive navigation, clear calls to action, and fast-loading pages.
• Optimize your website for mobile devices, as an increasing number of users access the web through smartphones and tablets.

Keep checking on the latest SEO Trends

Search engines like Google are always looking for ways to make the user’s experience worth their daily visit online. So, Google and other search engines constantly update algorithms to improve search results and provide better user experiences. So, by implementing the latest strategies and techniques, you can gain an edge in search engine rankings, attract more organic traffic, and reach your target audience effectively.

Investing in SEO is going to be one of the best business decisions you’ve ever made. Make sure to reach out to a digital marketing agency with SEO expertise . They will know what your brand truly needs to rank at the top position where competitors can’t reach you.

#businessboost #business2business #b2bmarketing #b2bleads #websiteoptimization #websitemarketing #startupmarketing #startupgrowth