Why are the 5 Eras of Marketing important for your brand?
Elaine Mendes Camargo
Marketing | Digital Marketing | Social Media | Branding | Strategic Planning | Retail | Technology | Marketplace | E-commerce
Understanding marketing evolution is crucial for companies and brands to stay in the loop in a constantly changing market. Companies need to adapt to keep offering products and services that truly matter to customers.
Marketing isn’t just about selling stuff; it's about building real connections and meeting people's needs. Simply showing up on social media is no longer enough. The game has changed. Now, it's not just about transactions, but also about adding value and sharing knowledge beyond the product. People are interested in knowing what you know and how it can enrich their lives.
Explore the evolution of marketing from 1.0 to 5.0 ??
??Marketing 1.0
During the Industrial Revolutions, marketing emerged as the Product Era. It was all about mass production without much concern for individual preferences, and the focus was on selling.
??Marketing 2.0
Then came the Information Era, where the focus shifted to understanding consumers. People became more informed and began questioning their purchasing decisions.
??Marketing 3.0
And then we reached the Value Era, where companies recognized the importance of meeting customer needs and social values, not just making sales. This led to increased emphasis on mission, vision, and values.
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??Marketing 4.0
With society's evolution came the Digital Era, where the internet and social media have taken center stage. Companies had to adapt quickly to this new reality.
??Marketing 5.0
Today, we are in the Technology for Humanity Era, where technology isn’t just about profit, but also about improving people's lives. Especially after the pandemic, technology should be a tool to promote everyone's well-being.
Why care about marketing evolution?
Marketing is essential to any business, regardless of whether you’re an expert or outsource this aspect of your business. Understanding its power is crucial, especially to realize how your competitors are strategizing in Marketing 5.0. Some companies have not yet grasped how marketing has changed.
Nowadays, just showing up on social media or pushing products does not make sense to customers. The current focus is on adding value, sharing knowledge, and offering more than just the product itself. These aren't just optional things anymore; they're essential.
People don't just want to know what you sell, but also in what you know and what else you have to offer.