If you are not into horses you might not get it but even if you are not there is a great marketing lesson here:
This post resonates so deeply because it tells a relatable and heartfelt story of struggle, growth, and connection, which appeals to people far beyond just horse enthusiasts. Here’s why it likely garnered so many likes so quickly:
- Emotional Depth and Relatability: Lila’s journey, from frustration to understanding, mirrors many people’s own struggles with personal challenges, whether they involve animals, relationships, or inner battles. The moment she hit rock bottom but chose to try a new approach is something many find inspiring.
- Transformation and Hope: The story shows a clear transformation — not just in Whiskey’s behavior, but in Lila’s mindset. Posts that showcase personal growth, especially ones that lead to a healthier and more empathetic approach to life, are uplifting and hopeful. People often feel drawn to stories where someone finds peace through patience and understanding.
- Detailed, Visual Storytelling: The vivid description of the Arizona desert, the saddle, and even Whiskey’s physical expressions all create a cinematic experience, allowing readers to immerse themselves in the story. This imagery helps the post stand out, as people are more likely to engage with content that paints a clear picture.
- Educational and Unique Angle: The introduction of Linda Parelli’s program offers readers a fresh perspective on horse training — one that values communication over control. This angle isn’t just educational but also aligns with broader ideas of empathetic animal care and personal development, which many find intriguing.
- Long-form Storytelling Success: Surprisingly, longer posts are often more engaging when written well, as they invite readers to slow down and savor the narrative. Facebook has shifted toward promoting content that drives engagement time, and long, heartfelt posts often thrive in this format. READ ON >... https://www.andrewwood.life/posts/why-this-4-page-facebook-post-generated-over-800-likes-in-24-hours
Clinician-coach to golf-mad business leaders who want to build a pain-free lower back, regain their health, and play golf into their 90s | 2x Author | Rapid Relief & Long-Term Solution
2 周Thanks for sharing Andrew Wood A great lesson in long-form writing in marketing.