Why A 3D Virtual Tour Will Benefit Your Website - 051
James Coates ???
Helping marketing teams achieve more with their enterprise WordPress Website. Founder @ Impact Media?
Why A 3D Virtual Tour Will Benefit Your Website
Virtual tours are a fantastic way of allowing someone to take a look around without actually physically looking around.
They work 24 hours a day, so when someone can't sleep and they are browsing, they can take a look at wedding venues, or discover the layout of a theme park so they can save time knowing where everything is when they are there.
In the same way that people have adapted to video calls, people are preferring to see something virtually as it saves time. Time trying to match calendar availability for all parties.
Quite simply, it works when convenient to the person who wants to view and requires nothing from the host - meaning they waste less time on the tyre kickers.
What industries are using 3d virtual tours?
Virtual tours can be found now practically everywhere. If you have a physical location, office or potentially an experience then there's likely someone who has delivered a virtual 3d experience for this.
Want a buy a car?
A virtual tour can take away the small talk and for introverts the fear of walking into a car showroom.
The advantage of this is that the showroom can be anywhere, not necessarily a fixed location, like many other virtual tours..
Hyundai provide a virtual showroom, and even let you use the tour to inspect the inside of the car, something that you never really get properly from photos.
Buying a house?
For many home buyers a virtual tour is the holy grail. You buy a property after visiting once or twice and you spend hundreds of thousands of pounds.
In comparison to buying a ￡30 widget from Amazon that you've spent days contemplating over, asking friends for feedback and reading all the reviews.
The house is almost always a gamble. But with the virtual tour you can inspect everything and inspect more than you would with the owner looking over your shoulder.
Visitor Attractions and Leisure
Throughout the pandemic leisure was really impacted, venues had to close their doors, but virtual tours gave them a way of staying open for future bookings.
One of our clients Country House Weddings use virtual tours to allow event and wedding planners to explore their venues. You can see the Leez Priory virtual tour here.
Whistlepunks an axe throwing experience company also provide tours of their venues so people can take a look around before booking - one of the major things here is that Whilstlepunks invest heavily in the physical experience compared to many of their competitors. The tour validates this investment as it shows their experience is not an old workshop with axes from B&Q.
Looking for a care home?
Researching care homes is another great use for a virtual tour. The best care home might not be close. People move away from their loved ones, and when the time comes to consider a care home, this might not be on your doorstep for a quick walk around.
A virtual tour can provide a great introduction to exploring whether the quality standard meets the level of your expectation, before taking yourself and your loved one to view the home in real life.
Our client Athena use virtual tours on their homes and you can view one of their homes here.
Booking a hotel?
Hotels provide another great use where you can explores rooms and facilities throughout the building and really get a feel for the level of quality and the standard before booking and travelling.
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Retail outlets and Restaurants
The physical shopping experience might start digitally, like walking around a coffee shop to see if there might be power points, or to discover the best place to sit.
Restaurants sell on experience not just for the food so allowing someone to walk around the venue to explore the size and layout - some restaurants from single photos can be deceiving, the tour provides a great way to iron out any concerns before someone makes a booking.
Other retail could be clothes stores, and even shopping for a kitchen.
Here's Wickes with a tour of their kitchen show rooms, providing someone a feel for what they need before walking in - saving wasting the sales consultant's time, going over some of the basic things that no doubt the person doing the tour has already covered.
Show your team your new office?
Whether it's selling the office facilities like WeWork or whether you want to share the tour of the office to a customer or potential team member, a virtual tour is a way they can explore.
We have an office in London and we used to tour before agreeing the terms. We explored the meeting rooms and also the space in and around the offices.
Virtual Tours have become an expectation
It's become an expectation, people want at their own leisure to have a snoop around.
I personally spend time on Google Earth, walking the streets when I want to find something in a particular area, people will do this too when it comes to exploring the inside of a property, a car or an office space.
Is there any downsides to 3d tours?
Depends how you look at it, but for properties you can look at everything in your own time, therefore see things you might not see on a quick glance, but if there was something you were negatively trying to hide - the virtual tour might allow people to see.
Visitor attractions might feel that they give too much away and not bring people in to actually see, but they actually help people plan their trip better and get a improved experience on the day, as to a flustered one.
Who provides virtual tours?
So there are many companies out there now that provide virtual tour services. They do require someone physically to come and shoot your property so looking for someone fairly local might be key.
Many of the tour providers tend to use Matterport as the software that enables the tour, but there are 360 cameras and other software available which can be easily embedded into your website.
How 3d Virtual Tours are embedded into a website?
The virtual tours don't require any heavy development from your web agency, they are embedded like adding a Youtube video or a regular iframe.
What's to Swipe & Deploy?
This week's key takeaway is simply asking the question "would a virtual tour improve your overall digital experience and increase conversions?" Whether that's increased bookings or conversions for enquiries or decrease in dealing with tyre kickers and time wasters.
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That's a wrap for Swipe & Deploy 051 this week. Join me next Friday where I will share another insight or inspiration piece from around the web.?
Until next week - have a great weekend and enjoy the rest of your Friday.
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