Why 2025 is the Perfect Time to Start a Newsletter (& Why You're Still Early)

???? Join 4,300+ Subscribers over on Escape the Cubicle Substack

I've written a recent post on Substack on "How I'm Building a Six-Figure Newsletter in 2025" where I share how I went from Zero to 4,300+ subscribers and a $5K+ per month operation in less than 6 months...all while posting LESS content and making MORE revenue.

If you'd like to dive into more about this Substack Growth Strategy, check out my recent post on Substack below ??

>> Read "How I'm Growing a Six-Figure Newsletter in 2025" on Substack <<

I made a crucial mistake in 2021.

I saw creators launching newsletters on Substack and thought, "That ship has sailed. I'm too late to the game."

Fast forward to today: Those same creators who started "late" in 2021 are now sitting on six-figure businesses, with email lists of raving fans who buy everything they release.

And here's the kicker: 2025 is setting up to be an even better year to start than 2021 was.

The Great Consolidation Is Coming

We're witnessing a fascinating shift in the creator economy:

• Social media algorithms are becoming increasingly unpredictable
• Creators are burning out trying to feed the content machine
• Audiences are craving deeper, more meaningful content
• The "attention economy" is reaching a breaking point

But most importantly: People are tired of scattered content consumption. They want curated insights delivered directly to them.

Think about it – when was the last time you actually remembered something valuable from your social media scroll?

Why Substack? Why Now?

Three major trends are converging to create a perfect storm:

1. The Death of Free Social Reach

Remember when organic reach on Facebook was free? Those days are gone. The same is happening across all social platforms. Paid reach is becoming the only reliable reach.

But email? Email has maintained a consistent 30 to 40%+ open rate for quality newsletters for over two decades.

2. The Rise of Premium Content

The "everything free" era of the internet is ending. People are actively seeking (and willing to pay for) premium, curated content that:

• Saves them time
• Provides deeper insights
• Comes from trusted sources
• Isn't interrupted by ads

3. The AI Content Flood

As AI-generated content floods the internet, human-curated newsletters are becoming increasingly valuable. People don't want more content – they want trusted filters.

The Numbers Don't Lie

Here's what most people don't realize about Substack:

• The top 10 writers collectively make over $20M annually
• Thousands of writers make $100-1000 per month
• The platform grew by 120% in 2023
• Average paid subscription rates are rising, not falling

But here's the most important number: Less than 1% of Substack newsletters have over 1,000 subscribers.

You're not too late. You're early.

The Real Opportunity Isn't What You Think

Most people think Substack success means getting thousands of paid subscribers.

But that's just one piece of the puzzle.

Smart creators are using Substack as a foundation to:

• Launch digital products
• Fill coaching programs
• Sell online courses
• Book consulting clients
• Host premium communities

The newsletter isn't the end product – it's the engine that drives everything else.

What Does This Mean For You?

If you're reading this, you have three options:

1. Do nothing and watch others build valuable assets

2. Wait until 2026 and say "I wish I started in 2025"

3. Start now and catch this wave at the perfect moment

The Simple Path Forward

Here's what I've learned works best:

1. Start with a clear focus (but don't obsess over niches)

2. Write consistently (quality over quantity)

3. Build in public (share your journey)

4. Create genuine connections (engage authentically)

5. Focus on helping one person at a time

The Next Steps

I've been documenting my entire Substack journey – the wins, the failures, and most importantly, the strategies that actually work. You can follow along by checking out my Substack below.

???? Join 4,300+ Subscribers over on Escape the Cubicle Substack

I've written a recent post on Substack on "How I'm Building a Six-Figure Newsletter in 2025" where I share how I went from Zero to 4,300+ subscribers and a $5K+ per month operation in less than 6 months...all while posting LESS content and making MORE revenue.

If you'd like to dive into more about this Substack Growth Strategy, check out my recent post on Substack below ??

>> Read "How I'm Growing a Six-Figure Newsletter in 2025" on Substack <<