Why, in 2024, Industrial Brands Won't Be Able to Ignore Digital Catalogs
In today's digital landscape, where a huge portion of both B2C and B2B transactions happen online, the importance of digital catalogs for industrial brands cannot be overstated.
By 2024, at least 20% of all shoppers are expected to purchase online, and 17% of all B2B sales will occur through eCommerce platforms, including digital catalogs.
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The Role of Digital Catalogs in B2B Decision-Making
Beyond just making transactions easier, digital technologies have a big impact on B2B decision-making. Studies show that knowledge gathered from digital content is the basis for 60% of B2B buyers' final purchase choices. This emphasizes how important it is for companies to use digital catalogs as vital marketing tools, giving prospective buyers simple access to product details and engaging features that improve the purchasing process.
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Balancing Digital and Print Catalogs
Print catalogs are still an important part of the industrial marketing mix, even though digital catalogs are becoming more and more important. Digital formats are unable to completely mimic the distinctive branding opportunities and customer experiences that they provide. Combining print and digital catalogs maximizes reach and engagement across the whole buyer experience, making it the most successful method.
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What Exactly Are Digital Catalogs?
A digital catalog is an online display of a business's merchandise that combines excellent photos with thorough descriptions. These catalogs, which are available from any internet-connected device, let prospective customers rapidly and effectively peruse product offerings. Print catalogs cannot compare to the rich, interactive experience that digital catalogs provide with features like search tools, filters, and interactive elements.
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The Advantages of Digital Catalogs
Compared to printed catalogs, digital catalogs have the following main advantages:
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Why Digital Catalogs Are Essential Now?
94% of B2B purchasers today start their shopping process online, and they want an omnichannel experience. These expectations are met by an interactive, mobile-friendly digital catalog that offers the self-service research experience that contemporary consumers require.
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Why to Complementing Digital with Print?
Even if digital catalogs are becoming more and more important, paper catalogs are still quite beneficial, especially when it comes to increasing brand awareness and giving customers a concrete reference. Together, digital and print catalogs cover more of the buyer journey's touchpoints, from the point of discovery to the point of sale.
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Leveraging PIM and DAM for Effective Digital Catalog Management
Managing vast amounts of product information and digital assets can be challenging. This is where Product Information Management (PIM) and Digital Asset Management (DAM) systems come into play. PIM systems consolidate product data, ensuring consistency across all platforms, while DAM systems organize and manage rich media assets. Together, they enable the creation of accurate, consistent, and visually engaging digital catalogs that resonate with today's digital-first buyers.
Why Choose FYIND.COM for Digital Catalog?
For businesses in the UAE and KSA looking to stay ahead in this digital-first landscape, FYIND.com is your go-to solution. As the leading online marketplace for industrial supplies in the region, FYIND.com offers an advanced digital catalog service designed to highlight your products in the best manner. With our digital catalogs, you can provide your customers with an immersive, interactive experience that drives engagement and boosts sales.
Take advantage to improve the internet visibility of your brand. Take advantage of FYIND.com's digital catalog services to boost your industrial marketing efforts and make sure your company remains competitive far into 2024 and beyond.
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FYIND.com is UAE & KSA’s leading B2B digital marketplace for industrial supplies. Our B2B online portal facilitates the seamless buying and selling of products and services, providing manufacturers, distributors, and wholesalers with a more efficient, cost-effective, and transparent way to grow.?Our mission is to organize business information to create opportunities a click away.?
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To list your products on Fyind or for collaboration opportunities, call +97142832133 or drop an email to [email protected]
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Using both print and digital catalogs together is such a wise move.
Very informative