Why A 1 Year Ad Package For AYRFCI Communities?

The Why

When I was working on the different methods for fundraising, I wanted to create a system that would allow me to pay out 100% of the funds for actual fundraising without having to take a % or cut to help fund the actual fundraising program. This would allow me to keep the cost to the small business owner down & create a fair amount for fundraising efforts.

With a good understanding of the needs of small businesses I wanted to create a sponsorship program that would give the business a lot of benefits for their supporting the program that would allow the 100% payout of all funds generated from the fundraising efforts. I did not want fees or start up packages for the causes to take advantage of the fundraising options, I wanted a system that was very simple & easy to use.

Win Win Deals

Each community has their own collection of fundraising options from the local businesses. There are no fees for the small business to participate, the agreement is to market & advertise their product/service in exchange for 2 separate fundraising efforts. The first part is a direct donation, that is what is public. There is an additional fundraising effort that creates an ongoing & sustainable fundraising effort from the sale of the products/services as part of the agreement. The retail price of all products/services within Win Win Deals are the same as the regular retail price from the businesses. Essentially you can visit the business & purchase the product/service & pay the same price, there would not be fundraising. Purchasing through the Win Win Deals web site creates the fundraising amounts. The cost to the small business for participation is a business advertising expense & is a very cost effective method to sell more product/service while helping to make a direct & positive difference within our community.

Community Benefits

I wanted to create benefits not only for the sponsors but also members of the community itself. The basics, create a greater awareness & you create a greater participation. What could I raise awareness of that would generate traffic to a web site & social network? This traffic would in turn help in promotion of the fundraising efforts, the search was on for a short time. Events & Social Activities became an evident option for raising awareness within a community. I wanted to be able to focus on an individual community for promotion but was also part of a larger effort. Once I had picked events & social activities for promotion, I wanted it done in a way that was unique, that provided actual benefits & unbiased. Most traditional methods promote based on who pays to have their content promoted & those who don’t pay get no real benefits. Specialty listings started to emerge as a way to present different events & activities that would be used by members of the communities. The specialty listings are being used, I even use the Just Wing Specials listing, being able to visit the specialty listing & see on a map all the Wing Specials in Oshawa that day or visit the list/week/month options for other days.

Another method our events & activities stand out from other platforms is that we actively seek out the information for our listings. We don’t rely on members of the community to add to the listings, they can but they are verified that they are within the community.

Through focused promotions of the content from the community across the different social networks we are helping make the content available for discovery to more people. In general terms we are raising awareness of content from the community & there for creating a greater participation within the community.

Brand Awareness

Through a consistent promotion across print, web site & social networks the sponsors will dramatically raise awareness of their business within the community through out an entire year. The promotion is directly associated with their help to make the community network available. The business through advertising, will help with fundraising, help raise awareness of great local causes that are providing a lot of benefits for our community & other small businesses that are active within the community.

There is an extensive list of direct advertising benefits for being a sponsor:

• Daily Social Media Posting
• Banner Ad On Community Pages
• Banner Ad On Specialty Listings
• Ad Space On 5000 Brochures Or Ad Space On 10 000 Flyers
• Ad Space On Fundraising Posters
• Ad Space On Community Newsletters
• Listed As Community Sponsor On Each Social Network Profile Including Web Site
• No Competition Clause
• Limited To 12 Sponsors
• Only $600 For 1 Year

Want more detailed information about sponsorship please CLICK HERE

I am more than happy to share more about Ayrfci or Win Win Deals, I am just a message away...