WHO’S WHO IN WEST COAST WEED? YOUR HIGHNESS BRINGS HEAT TO TRANSBAY CHALLENGE.
From The Bay to LA
Saturday, August 13th, marked the fourth annual Transbay Challenge. Held at The 91 Club in Downtown LA, The Transbay Challenge (TBC) was a who’s who of the West Coast weed world! People made pilgrimages from far and wide to see the best of boutique, craft, indoor flowers, and hash. We got the details ready if you missed out. So please read on for a breakdown and some highlights from the epic day in Hollywood. Everyone at Your Highness and Broken Promises Co had a blast, and we can’t wait to see you all at the next one!
Transbay is the brainchild of Jimi Devine , legendary weed journalist, advocate, and Staff Staple LA WEEKLY.
A Heady History...
The first Transbay Challenge was held in San Francisco, popping off in 2019, and it has continued to evolve. The signature recipe, which consists of (in simple terms): An epic, day-long, expo-style, flower, and hash vending event, paired with a friendly competition, is an objective hit, rapidly on the way to becoming one of the premier Cali Cannabis events thrown by and for the culture.
The fourth installment of #transbay held in Hollywood, had support from the top-tier call brands, and they all took it a level up to be sure.
Regardless, expectations and excitement from the #cannabiscommunity and #cannabisindustry alike (both in person and remotely following play-by-plays on IG) were stoked to a fever pitch.
Who’s Who?
Inside the event gates, exotic smoke and heady vibes filled every square inch of the event. Check your ego at the door because experience-wise, calling TBC an “inclusive, community-focused event” would be an understatement.
The intimate nature, perhaps by design, made it easy, and organic for excited attendees and pot-enthusiasts alike to brush shoulders and break buds with celebrity judges, elite brands, breeders, growers, media, and more.
Keep reading for highlights and a play-by-play of the day courtesy of Your Highness + Your Highness Clothing + Broken Promises Co ...
Gates Open. Game on.
Your Highness turned heads and kept spirits high right out of the gate. Literally. A squad of straight-up smoke shows met everyone who entered the event.
As the doors opened, the heads representing Your Highness and Broken Promises Co handed out cold drinks alongside the requisite dank. Their team helped attendees beat the heat all day and treated guests to games, gear, giveaways, and great vibes.
Your Highness and Broken Promises Co came together to bring out an epic dual-installation or “double-feature” in prime placement at the venue entrance on Olympic Ave.
In stark contrast to the sizzling Hollywood sun, the Your Highness + Broken Promises Co activation was seemingly curated to come through in the clutch.
Amid the chaos and camaraderie, I caught up with Jason Rotramel and Mandee Bence , Co-Owners of Broken Promises Co .
“Transbay was like no other! I want to shout out and give a huge thank you to Jimi Devine ; Seeing Broken Promises Co become a staple for the movers and shakers in cannabis culture is incredible. We are truly excited that our gear resonates with the real smokers, and we can’t wait for the next one!”
- Jason Rotramel , Co-Founder of Broken Promises Co
A heady hybrid of laid-back lounge vibes and a streetwear-style “boutique” complete with merch and more, made this spot the central place to chill throughout the day’s festivities. TBC ticket holders, vendors, judges, media, and more all spent noticeable time chopping it up and burning it down with Your Highness and Broken Promises Co Promises. The vibe was electric, and everyone seemed equally enthusiastic to spend some quality time smoking together. Perhaps especially after surviving another year in the trenches of the legal cannabis industry.
Jimi 41
This bacchanal of bud took shape as an all-day private event where attendees could smoke, dab, and buy legal weed from exhibitors. Your Highness is already known for its extensive line of flavors that tend to become instant favorites. Knowing that it is not surprising that the crew came correct (and got creative) with an epic collab.
Four power players came together to bring you Jimi 41, an ode to TBC founder Jimi Devine in flower form. Enter “Jimi 41” a dedication to Transbay founder and celebrated cannabis writer Jimi Devine. The collective crew knew Jimi 41 had to be on the table for Transbay LA, and they brought the heat with one of the most elite cuts of Gelato in existence.
More specifically, Jimi 41 is a “Bay Area” cut of Gelato 41 that the Fig Farms team pushed to the absolute limits. Massive shout-out to Hyperwolf and FIG Farms LLC who provided the ultimate alley-oop to assist Your Highness in bringing the heat to the street with such style. This feat was only made possible through an unprecedented partnership between industry hitters. True collaboration is something we are always happy to see in the space.
Pot Friends IRL Hit Different.
Back at the booth, things didn’t slow down all day. Transbay, of course, has a history of bringing top-tier cultivators and producers together to celebrate (and foster friendly competition between) the best West Coast operators in the industry. Providing the perfect set and setting to chop it up with new and old homies alike, including some of the heaviest hitters in the game.
So many legends of the loud came through to smoke with us. Sean Rotramel, Your Highness brand co-founder Sean was on his feet getting face time with everyone who came by to kick it and talk terps.
Bombarded in the best way by a bevy of Cali-based cultivators, breeders, and brands who all came by the booth to show love. This was no simple task since Sean was swarmed all day by family, friends, and adoring fans of the Your Highness Clothing brand and Your Highness 's iconic cultivars.
The positive energy is palpable and we are honored, truly honored to be here with such an outstanding group of brands, and so many like-minded people that share our insane passion for the plant!”
- Sean Rotramel, Your Highness Co-Founder.
The Best of the West.
A partial accounting, with just a handful of the homies that came over to hang with Your Highness , reads like a ridiculous roster of real ones. Including the guys from Wizard Trees, Serge from Fiore/ Cookies Maywood fame, Gas No Breaks, Alien Labs Ted Lidie , Masonic, Felipe Recalde from Compound Genetics , and Josh Schmidt from Natura (Natura Life Science) . Not to mention much of the pot world’s press corps, such as Forbes ’ Lindsey Bartlett , Hightimes ’ Jon Cappetta , and Leafly ’s David Downs
The crew blazed hella Hash Holes with too many hitters to count, and we can’t wait to do it again. Seeing the undisputed upper echelon of the SoCal cannabis space stand together at a genuinely community-centered, culture-driven event was exciting and uplifting, to say the least.
Major gratitude, once again, to Event promoters Jimi Devine and Neil Dellacava from Chronic Culture for including us and providing the community with a well-deserved celebration of the best cannabis in the state of California.
Your Highness and Broken Promises Co are humbled to have had the opportunity to stand with you all. We will continue to support the culture here in California and soon, nationwide, so keep rocking with us; we promise it will be one hell of a heady ride. Hit us up on Instagram at yourhighnessla - follow the clothing page - and be sure to subscribe to email updates and our newsletter so you know what's up!