who's the sucker now, huh?
There is a great deal of learning in how conman sales [for example CON would never do what Hannah’s mom is still trying but more about that next week…].?
How grifters sell is probably the only way to sell.?
Most definitely the easiest way.?
What’s their method, what is the secret to selling Sydney Opera House??
From confessions of a real conman [woman actually] - fake financial advisor and trader who convinced people to give her about $40 million and she spent it on herself while sending suckers fake reports about how much she made for them;
“Doctors are competitive. Once you have one, you have all his friends. And they’ll bring you more friends. As long as the first doctor you hook is greedy, competitive, vain and has friends he plays golf with.”
“Melissa needed a friend so I befriended her. She took more of my time, she called on ungodly hours but - she was worth it.”
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“Jason was thinking long-term. He wanted to save for kids, make sure his kids did not have to work as hard as he had to. Knowing what drove Jason made it easy to hook him. And all it took was a promise of saving more than via the bank and painting for him a picture [metaphorically speaking, obviously] of a hassle free future.”
See, conman, or conwoman, don’t have a product or service, but they do know that all of us have a dream. And this is what they sell. The promise. And they have a very simple process [details next week] that salespeople should follow to the letter if they want really good results.
[and that’s 298 words that does not suggest for you to con people, but to help you understand that psychology is more important than polished pitch]
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1 年Different approach to different people. Always. ??
Every business is people's business and if you do not understand people you do not understand business ...