Who’s Leading the AI and Automation Revolution in Work Tech?

A Brandscape is a snapshot in time—a visual map of the brands that are shaping a category, where they stand, and how they’re moving. Each chart reveals not just the leaders but the challengers, disruptors, and upstarts, offering a guide to where the industry is now—and where it’s heading. Below, you’ll find the AI and Automation 2025 Brandscape, along with a breakdown of the brands leading the charge and the trends reshaping this space.

First, here’s how to read this thing:

Aaaaand off to the races!

A Decade of Evolution: Automation to AI

A decade ago, brands like UI Path and Airtable paved the way for low-/no-code automation, giving non-technical teams the power to streamline repetitive tasks. Fast forward to today, and these early pioneers are grappling with relevance in an AI-driven landscape. Generative AI has redefined the playing field, leaving no corner of enterprise software untouched.

OpenAI has emerged as a synonymous force with the very essence of modern technology, while ServiceNow and Microsoft battle fiercely for dominance over the AI enterprise stack. SAP is embracing AI as a pillar of its reinvention, and Oracle, though lagging on the software side, remains a critical player thanks to its hardware infrastructure.

The Leaders and the Challengers

Tech juggernauts like Google and Salesforce are making bold strides, but they face a critical challenge: can AI innovations coexist without cannibalizing their core business lines? Meanwhile, new AI-native players—Anthropic, Perplexity, Cohere, and Jasper—are aggressively vying for a seat at the enterprise table.

But the real intrigue lies in the rise of AI agents. Brands like Crew AI, which focuses on building agent “crews,” and Writer.ai, known for its emphasis on data security, are gaining ground. Smartcat, with its AI-powered translation and content workflows, is another standout reshaping enterprise processes.

Beyond Generative AI: The Future of Automation

The automation story doesn’t stop with generative AI. Companies like Artisan AI are developing AI employees, while Figure is diving into humanoid robotics. Meanwhile, Turing is aiming even higher, pursuing artificial general intelligence (AGI) tailored for enterprise needs. It’s a reminder that this landscape is far from static—new players and ideas will continue to emerge, transforming the very fabric of work tech.

What’s Next?

This Brandscape barely scratches the surface of AI’s role in the workplace, but one thing is certain: we’re in for seismic shifts. The brands that dominate today may not be the ones leading tomorrow. Expect leadership to evolve and fresh, unexpected players to make their mark.

Curious how we pulled this off (black magic), why we did all the work (bragging rights), and what else we’ve got cooking? Download the full 2025 Work Tech Brandscapes report—for FREE (no strings, we swear)—right here.

Thanks for reading, and keep your eyes peeled for more Brandscapes!

About TSC | Previously The Starr Conspiracy

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