Who's got the [authentic] plug?
Gerald Konwea
Building the world's most advanced e-commerce app | MSME builder | Business & Entrepreneurship coach | Growth marketer | ITIL Certified
In a world full of information where finding anything of value is proving to be, ironically, difficult, throw in pandemics and busier or plain-out tired consumers and watch the chaos triple.
Now imagine that chaos with an estimated 7% of the products online being fake. Or imagine that chaos with the following stats
- 1 in 4 persons unknowingly consume a fake product
- 7% of products sold on major e-commerce platforms like Amazon and Ebay are fake
- 42% of detected fake drugs are found in Africa
- 30% of cosmetics sold online are fake
- Over 100k deaths annually from consuming fake drugs and cosmetics alone
And on the business side?
- Companies lose an estimated $1.8trn annually to counterfeiters
- In Nigeria, an estimated $3.8b is lost in food and beverages, home & personal care and pharmaceuticals revenue annually
However, after thousands of articles, case studies, reports and hundreds of millions of USD thrown at campaigns against counterfeiting, the scourge does not show any signs of slowing down.
This is why we built Spottr. Spottr uses an always-on feature to connect every product to source whether online or offline so that no one has to suffer or die from consuming a fake or counterfeit product ever again. With the way we built this feature, when consumers need to find their favourite fruit juice, make up or medicine, we will help them track it down to the nearest authentic reseller to them.
And to make it even better, we've thrown in a multi-currency wallet so that Spottr stays useful to consumers on the move.
Spottr is online at business.spottr.app
Our pitch - https://www.youtube.com/watch?v=jrDaCBtmMZI