Who’s “doing” your ICO? And why that question should bother you.

Unless you spend all of your time watching tabloid TV or binge watching Game of Thrones, you have probably heard of Blockchain and ICO’s.

Actually, Blockchain is so popular in pop culture right now, I wouldn’t be surprised if a reference didn’t somehow show up in a GOT episode.

That sentiment aside, I’m often baffled, befuddled, or better yet Bothered, but the question “Who’s doing your ICO?”.

With the current environment around Blockchain, I tend to spend a lot of time at events and conferences.

To that end, I’m often approached by the proverbial “Advisor”. These are the people, or companies for that matter, who offer ICO Advisory Services.

This bland and non-specific title seems to be a catch-all for how people attempt to explain what they do as a business.

These same people, while I’m sure well intended, and perhaps even sufficiently experienced, the question still bothers me to no end.

When I get the question, “Who is doing your ICO?”, I often respond with the following; Define “DO”?

From there, it is a perplexed look and blank stare often being returned. This is followed by the same trite question again, “Who is doing your ICO?”.

And again I ask, “define do”?

If I don’t get some perfunctory attempt to explain what this person does, I get an answer that jumbles their effort even more.

At this point, I may look at them and ask the following;

Do you mean:

Legal?

Corporate Structure?

Jurisdiction?

Foundation Strategy?

White Paper Creation?

Branding, graphics, and logos?

Technical documents for integration?

Tokenomics?

Token Distribution Platform?

Private Marketing Strategy?

Public Promotion? Either US or Off-Shore?

KYC and IML certifications?

Storage locker for paperwork?

Off Chain Solutions for Crypto Holdings?

Exchange listing strategy?

Social building?

Telegram audience engagement?

Token Relations (TR) for existing Token Holders?

Road Show Management?

Conference and Event Selections?

Panels and Public Speaking?

ICO Contests?

Public Relations for Product and Customers (which is decidedly different from ICO Marketing).

And probably 5-10 other items I can think off.

Ok, I don’t “REALLY” ask all of those things, but I’m certainly thinking it!

Those are just a few of the items that go through my mind in navigating this newly formed world of ICO’s.

I liken the ICO’s to terraforming a new planet. You want something sort of like Earth (In terms of structure, etc.), except it’s a newly formed land mass (ICO’s).

At times, this industry feels like walking on quicksand. It’s a moving target, a bit squishy under the feet, but exciting none-the-less.

Now, back to the “doing”.

There are so many things on the mental checklist, it’s actually almost too much to cover.

In fact, there is a long list of items, and we just happen to have an ICO checklist that has many of the items. 

The list was created by the by the team at KrowdMentor (Mike Costache and Brad Yaser), and you can find it on our MonetaPro.IO website. Just scroll down to the RESOURCES section for some industry insight. Or, you can download the checklist here.

Indeed, when someone asks about “doing” an ICO, don’t take that question lightly.

And, if you do run across the random ICO Advisory services firm, do you and yourself a favor, and ask great questions.

Be specific.

See which areas they focus on. What stage? Strategy? Which services?

The more you know about what it takes, the better prepared you will be for not only finding a good firm to work with but also well on your way to a successful ICO.