Who's better at advertising? This is important and your business NEEDS it...
Do you know why most businesses have monthly advertising budgets?
... It's because they consider it an expense that they shouldn’t exceed.
Our advertising budget is different. It’s:
Spend as much as possible, as long as we’re profitable.
That makes sense right?
If every time we spend $1, we make back more than $1 in profit, it’s like we never really spent any money… so why wouldn’t we want to reinvest that profit into more ads?
Isn’t that how you scale a business?
If a business is capable of fulfilling what they’re selling, then the only reason they should NOT advertise is if:
1. They do not care about growth
2. They suck at it and don't know how to make it profitable
We don’t think advertising is an expense at all because we've learned how to make it profitable.
Now, you don’t need to spend as much as we do.
So, STOP coming up with excuses and STOP neglecting your business by crossing your fingers for referrals or using outdated marketing tactics.
I believe the only thing that’s stopping you from creating a profitable ad that gets customers consistently is what you don’t know.
You don’t know:
· Where to begin
· How to create it
· What to say in your ad
· Who to show it to
· How to pay for it
· And you especially don’t know what you don’t know.
Don’t overwhelm yourself. Don’t overthink it. Don’t put this off either.
There's nothing more important for a business than to have a predictable and profitable way to get new customers every day.
We’re the ones creating new ads almost every single day.
We’re the ones that hundreds of thousands of entrepreneurs have turned to when they need help with this "advertising stuff".
Therefore, we’re the ones you should learn from and work directly with to create your next ad.
P.S. There’s a direct correlation between the hundreds of thousands of companies that go out of business each year and the ones that don’t advertise.
- Ferny Michel | Chief Marketing Officer