A Whole Mood: Namshi and New Balance Collaborate for Saudi National Day Event in Riyadh

Namshi, the region’s leading online fashion destination, collaborated with New Balance to celebrate Saudi National Day in a unique and stylish way, right in the heart of the Kingdom.

The event captured the essence of local fashion while paying homage to Saudi culture and individuality through imagery from New Balance's Saudi-themed 'A Whole Mood' campaign.

The Namshi x New Balance Saudi National Day event welcomed media and influencers from across the capital on the evening of September 20th in the stunning location of Alsamhania, Diriyah, in Riyadh.

The event included live poetry performances, local Saudi artistry in the customization of New Balance products, and mouth watering local bites. Attendees had the chance to immerse themselves in the vibrant Saudi culture and experience the true essence of the nation through fashion, art, and cuisine.

In keeping with the poetry theme chosen by the Ministry of Culture for this year's National Day celebrations, renowned local poet Saud Alyousef performed beautiful prose for the audience. For guests, local artist Mazen Basaqer created one-of-a-kind, uniquely Saudi customizations of New Balance products.

New Balance created an exclusive collection to commemorate the 93rd Saudi National Day, which is now available on Namshi in the Kingdom. The collection included apparel and footwear, with the deep Saudi green serving as the collection's focal point.