A Whole Living Community, Chongqing, China

In Progress

"Integrated living is having a profound effect on cities world-wide"

Boulevard Properties LLC is making inspiring places of an enduring quality

This multi-neighborhood community is integrated and diverse with the intent to: connect, engage and inspire the human spirit. Now in its fourth phase of development, this 2 square kilometer Whole Living Community in Chongqing, will establish a one-of-a-kind place to: live, work, shop, learn and play. Our goal is to create synergy between: culture, art, entertainment, commerce, tourism and healthy living, that will establish a new benchmark for China.

The community conveys a meaningful story to both the resident and visitor, offering a diverse platform of authentic experiences to inspire the user. At the heart of the community is a town square and adjoining esplanade, a centerpiece and civic hub. The Square and Esplanade serve as a connection to the neighborhoods, liken to Frederick Law Olmstead’s: Emerald Necklace, Boston, and the La Rambla, Barcelona, enhancing walkability, connection, neighborhood distinction, diversity, social exchange, entertainment and commerce.

The community is anticipated to establish a national destination for entertainment, the performing arts, commerce and a hospitality district for over 40 million visitors per year. The community’s resident population will be approximately 75,000.

We consistently achieve three goals for every property: we generate a larger number of daily visits, visitors stay significantly longer, and most importantly, they visit more frequently. The result is a higher return on investment and the establishment of a sustainable asset for both customer and investor. We utilize our years of insight, practice and observation, and then most importantly, it’s translated through team leadership, vision, metrics, attention to detail and craft.

Today our experience has shown that integrated-use communities we call “Whole Living” environments have a direct benefit to profitability and community success. We know from extensive practice that the user experience is the new determinate for where time is spent and that the longer people stay profitability increases. We pioneered and evolved this approach in the USA and expanded to numerous countries such as the China, Saudi Arabia, Africa, Central America and Europe. We firmly believe that a desire to live, work and play in a “Whole Living” environment represents a world-wide trend. As a result, our properties have consistently experienced superior absorption, profit premiums and sustainable returns above the market.

What sets us apart is the innovation, leadership and years of practice. We continue to explore trends globally and evolve our thinking to make our work more meaningful to the user.

We thoroughly understand, that by taking care of the user, you also take care of the shareholder.

Anthony Flanagan, CEO & Chairman

Site Area: 2.0 square kilometers (500 acres)

Residential Units: 25,000

Commercial: 500,000 sqm (5.4 mil. sq.ft.)

Gross Building Area: 3.0 million sqm (32.3 mil. sq.ft.)

Use: Mega Project: Integrated mixed-use - residential, office, retail, entertainment, hospitality, parks, civic, a Transit Oriented Development.

Participation: Boulevard Properties LLC - Managing Partner