Who is in Your “Speaker Circle”? A Speaker's Guide to Networking

Building a speaking career isn't just about what you know—it's also about who you know… and staying connected to the people in your “Speaker Circle”

Your connections will open doors to new opportunities and share what their members are asking for, which gives YOU headlights into new talks and workshops that will be marketable.

Here’s the good news… Staying connected with your “Speaker Circle” doesn't have to be time-consuming. With the right strategies you can maintain the connections that will help you create a thriving speaking business.

Strategies for Staying Connected

1. Regular Check-ins

Set reminders in your calendar to reach out to your connections every 4-6 months. Schedule brief 30-minute meetings, whether in person, via Zoom, or through a phone call. These touch-base sessions help keep relationships strong and keep YOU top of mind.

2. Offer Support

During your conversations, ask how you can support their work and the events they are organizing. If you aren’t the right speaker, recommend someone you know who would be perfect for their event.

3. Take Notes

Keep a file on your connections with important details from your conversations. This will ensure that you remember key points for future conversations. If follow-up is needed, make a note in your planner or calendar so that you don’t forget.

4. Share Valuable Content

Forward articles and other content you know your connection would be interested in. You can also tag them in LinkedIn posts or comments on topics they value (be sure not to overdo this one).

5. Make Introductions

Connect people within your network who could benefit from knowing each other. This helps both of your connections!

6. Amplify Their Voice

Share and engage with content your connections post on LinkedIn. This amplifies the reach and of your “Speaker Circle” and supports them in building their brands and event awareness.

7. Follow Through

When you commit to doing something for a connection, write it down and make sure you follow through. The quickest way to erode trust is not keeping commitments.

LinkedIn for Connection Building

LinkedIn is a powerful tool for speakers to build and maintain professional connections. Here's how to use it effectively:

1. Follow relevant associations and organizations in your speaking niche.
2. Engage with their content by liking and commenting.
3. Connect with decision-makers, fellow speakers, event organizers, and education directors.
4. Share valuable content that resonates with your network.
5. Maintain connections with current and past colleagues.

Use LinkedIn to Promote & Share Speaking Engagements

Speaking engagement are a great opportunity to promote your speaking engagements, assist your event organizer, and demonstrate how you show up to support events. Here’s how to do exactly that!

1. Tag event organizers and the hosting organization in your event posts.
2. Share photos and insights during the event.
3. Post a thank-you message after the event, acknowledging the organizers and participants.
4. Request reviews from event planners, executives, and participants who make it a point to tell you that your talk was impactful.

When it comes to building your speaking career, the quality of your “Speaker Circle” is a huge indicator of how successful your business will be.

AND… you will make new friends along the way.

Now THAT is a strategy I can get behind.

How about you?

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