Who is Your Sales Target Market?

And I love to take this week's newsletter to the theme of thinking about your sales target on what kind of budget do they have?

Often in Sales there is the question of Pricing and where do we price ourselves and our products/services or goods? If you work for a company then those prices may already be put into place, but then it may be a mindset for you.?

Maybe you are using words like:

"My products are too expensive"

"No one wants to buy what I have..."?

You get my drift...

But really question isn't what the price of your product or service is...it's who are you marketing to and is it what they want to buy on their budget?

And this is where you can use a bit of the Personality colors and have some FUN!

So let's say we are talking to two different types of Budget groups that we can ALL RELATE to.

The BEER budget VS the WINE budget group!?

Now I'm going to have a little more fun and relate that someone who is an?

ORANGE personality who is on a Beer Budget may be drawn into things that are:

FUN, Lower price Point, quick and Easy Sell? $25-100 YAY!

And also a BLUE personality on a Beer Budget will also be drawn into things that are:

GROUP Activity, Priceless,? Cheers?

Now as you can clearly see both of these groups are clearly having fun and it's not costing a lot of money! Selling to them is fun too!

We can use words like, buy right now, be part of the family. Cheers to Beers!

Now let's move on to a Wine Budget and the other two colors!?

If we were marketing to a GOLD personality on Wine Investment...our language would a little bit different:

Swirling Wine, happy woman, with a BIG GOLDEN DOLLAR or something beautiful

And Lastly if we were to Market to a GREEN personality on a Wine budget we would definitely be talking about Why this is a Long-Term Investment!

Wine barrells?adding up to more money and science

You see, no matter what type of budget your ideal customer has, whether its a beer or wine budget...it's really understanding

How can you connect to your customer that is important!

I've had customer's come in who I thought for sure were just on Beer budgets and bought long-term. Every time I have offered new products or services they keep raising their hands!

Why?

Because they know the Value of what I offer!

They know that I serve well!

Funny story...when I was telling about serving to your customers either on a beer or wine budget a few years ago on my radio program a question came in from the audience as to which customer I was?

The Beer of Wine Budget??

I guess because everyone wants to have me as a client I guess...haha.

My response

The Tequila Shooter Gal?

So, again?

Never try to put people into a certain group

Because they will surprise you

Every single time!

In all seriousness,

I hope you enjoyed today's Newsletter

If you are struggling with Sales and Sales Conversations it really is very simple!

1) Who is your ideal client?

2) Are you speaking their language?

If you can't answer these two questions or are a bit stuck, then I'd love to help you and your beautiful business get 'unstuck'!

Until next week,

this is?

Jody Maley in Beautiful BC Canada

PS: Are you pushing your ideal client away? or attracting them to you? The sales conversation is where the Magic Happens and where I can help you! Take this simple assessment to see Exactly what you need to work on to attract the perfect client, have conversations with ease and grace and have 9 out of 10 people stand up and say yes to you and your offer! https://tidycal.com/jodymaley/authenticsalesassessment

• Join Jody LIVE on Wednesday: Who Is Your Sales Target Market?
• Watch or listen in to the Heart Centered Entrepreneur Series on our Podcast and YouTube channels: 3 Simple Steps to Manifest Your Goals!