Who is your ideal customer? Find out.
Hi, and welcome to the foundr #newsletter.
You started a business for a reason. Maybe it’s for personal freedom or the desire to leave a legacy. But no matter the reason, the long-term success of your business actually has nothing to do with you.?
It’s all about the customer.?
If you have a product or service but aren’t sure who needs it, then it’s time to discover your market.?
In this week’s newsletter, you’ll learn the definitions of a #targetmarket, #buyerpersona, #customerprofile, and like. But more importantly, you’ll understand how to use them to reach the customers that will unleash your business.?
Let’s get started…?
Founder Words
“The product that creates value for the customer is the reason your business exists.”?
- Mike Evans, founder of GrubHub and Fixer
Founder Tools
Define Your Target Market:? Identifying your target audience is necessary to start your business, launch a new product, or kick off a campaign. Learn the ins and outs of identifying your target market.
Buyer Persona Explained: Learn the difference between buyer persona and customer descriptor tools, including:
Founder Story
Deeply Understand Your Customer: A 20-year career in fashion media allowed Trinny Woodall to understand the needs of women across the globe. Learn how she defined her target market to establish Trinny London to give everyone the tools they need to feel their best.
Need help narrowing in on your target market? Get support with?a free call?with one of our experts.
And if you haven't already, follow? Nathan Chan ?and? Foundr ?on LinkedIn.