Who is your ideal customer?

Picture this:?

You’ve finally launched your business, and you hear crickets.?

Not completely unusual, right?

If you’ve done your research on your ideal customer – their needs, most prevalent issues, and what they want their life to look like – you shouldn’t be hearing crickets.?

Every business struggles at some point, but if you launch and not one person is trying to get their hands on your offer, you've missed a crucial step. You did NOT identify your customer.

Whether you’ve already started your business or you’re planning or expanding it, read my article to avoid making this mistake.?

It could be the difference between:

1. Having a successful launch and building a sustainable business that allows you more freedom and fulfillment.?
2. Missing the mark and having to close your business or having to spend more time restructuring while wasting and losing more of your resources.?

Which one will it be?

#idealclient #marketing #businessplanning