WHO IN YOUR CIRCLE LOVES YOU?
That’s me on stage, wearing one of Mahaboob Sheik’s designs. Read the story for more.

WHO IN YOUR CIRCLE LOVES YOU?

Not a trick question!

WHO LOVES YOU?

As a professional speaker, I travel across, delivering keynotes and conducting masterclasses.

One such engagement brought me to Bengaluru.

“How to say NO, to grow your business”; was the topic of my masterclass. The audience was engaged and very participative, as is always the case with Bengaluru.

After the session, I had a few attendees walk up with questions and ideas. One such person who came forward was KriShne Gowda.

KriShne:?Pravin, I loved your session. I have a question.

Pravin:?Before that, Krishne, I have a question. Who is your tailor? I love your custom-designed outfit and the unique embroidery. Answer that, and I will answer your question!!!!

KriShne:?Definitely, I will share his contact, but I need some more time with you. I have a few more questions.

Pravin:?OK, let’s meet for lunch tomorrow.

KriShne:?Done, please come over to my office!

The next day, I reached his office to find Mahaboob Shaik waiting for me.


Mahaboob was KriShne’s tailor, and he was waiting in the office with a big smile. Mahaboob stood there, with a measuring tape in hand and a few design swatches for me to select from! Mahaboob sized me up, and before I could say anything, he spoke.

Mahaboob:?Sir, I can see that you focus a lot on personal branding and style. I am a bespoke tailor, and KriShne is one of my clients. I know clearly what style to stitch for you. I will make an outfit for you as a showpiece of my work. Once you try it on and like it, I will make a few more. I have my own unique way to custom fit. I can see you are an aficionado. Please select the design and leave the rest to me.

I selected one that I liked and kept looking at other swatches. Mahaboob politely asked me to stop. He said that he would stitch one and only one, and then if I like it, we can look at other designs that he shall share on Whatsapp or through the mail.

The dress arrived three days later, fitted to perfection and a totally new design (for me). This design has become my signature outfit wherever I speak across the world. When I get off the stage, quite a few people walk up and compliment me on the dressing style and ask me for the name of my tailor!

It is obvious Krishne loved his tailor. He knew I am a person who appreciates customisation and uniqueness — and expressed a clear need.

Krishne did not just introduce me to his tailor; he made sure I EXPERIENCED his tailor’s design and service.

BRAND LOVE.

For Mahaboob Sheik. His creations. And his customer service.

Who, in your circle, loves you?

Who have you wowed with your work?


**

Priya Lobo

CEO, Ormax Compass. ESOMAR India rep

3 年

Pravin Shekar I have heard this story from you many times. Glad you shared it

回复
Sivakumar Sadayappan(Hiring)

CEO of 400 people strong 20 yrs old US Healthcare Revenue Cycle Solutions company. Looking for partners in Midwest US.

3 年

You tricked me to read your love for branding in style! Good learning! Will work to bring wow factor for sure??

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