Who Are You?

Since you are reading this newsletter...

chances are that either you know me well or have been following me on social media.

Or probably, you were intrigued by the name of this article.

What people know about you and how consistently they hear about you with a cohesive and authentic story, feeds into your personal brand.

For some people, building a personal brand is a?deliberate effort, and so, by definition, it must be somewhat “made up”.

Yes, it is deliberate, but in today's world, it is quite stupid to pretend to be someone that you are not, as sooner than later, you will be caught.

You will end up saying something contradictory at some time and depending on how many people make it their business to know you, you will have to deal with a challenge that you would not like.

Besides, why would you want to come across as someone you are not?

?“Your Authenticity is your biggest competitive advantage” – Carla Harris

How your job has worked out for the past 1, 2 or 3 decades is not how it will work out in the future. You need to be out there, with the ability to stand out from the crowd.

You could be as good as you want, the best in your field, but unless the world knows about it, it really does not go anywhere.

The truth is that if you do not manage your brand actively, someone else will. And you may end up with a brand image that you may actually dislike.

You still have to work hard on your?performance capital.

Beyond a point however, the performance capital diminishes as people expect that level of work from you all the time.

Now they expect something more. A lot of people in their early career get lost here and consider constantly upgrading their technical skills to be the only way forward.

We have all been part of a culture, where we were taught to just do our work, and let it speak for itself.

Again beyond a point, it becomes hard for your work to speak for itself.

All the important decisions about you are taken behind closed doors. So you need have people who can vouch for you, when you are not present in that room.

And this brings up the need to invest in?relationship capital, which is about being visible and establishing genuine connections in the organization.

In fact, your world should not be limited to your organisation alone.

Create a vast network. Show up consistently, add real value and soon people will get to know you.

There is only one rule.?You HAVE to be authentic.?You fake it, it dies! You have to be completely congruent with who you are.

It is about taking your strengths, your unique capabilities, your pockets of brilliance to the world and tell them what you bring to the table.?

Social Mastery is all about Presence, Branding, Relationships, Social Media, Networking.

To understand the brand that you carry in this world, let’s do a simple test.

Write down what do you think of your brand on a piece of paper.?This is how you think others perceive you.

Now call 5 people who know you best (friends, colleagues or family) and ask them about the brand you carry.

Now compare both views- yours and theirs.

If there is a mismatch, there is a gap. Either you are over-projecting yourself or under- projecting.

Once you identify the gap, take MASSIVE ACTION to fill it up.

If you don't know how to get started, join my free 7 ?????? ???????????????? ?????????? Challenge.

Copy the link below and paste it in your browser to learn more:

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?For your growth, it doesn’t matter who you know but who knows you – Gary Vaynerchuk