WHO? YOU!

So who’s the most powerful, influential and important person in your life?

Okay, I'll confess. It’s a trick question. There’s only one right answer.

YOU!

For you can’t serve or help others, unless you first—take care of you.

Immediately following a keynote presentation, a participant once asked me, “Jeff, what makes your stuff different from any other speaker I’ve ever heard?”

My response, perhaps surprised him. I simply said, “You. You make the difference. I’m the messenger, yet YOU get to put the message into motion.”

When I speak, (or write), my goals are to challenge, inform, intrigue, educate, inspire and entertain an audience or reader. While it’s important each person leaves with an experience they’ll long remember, it’s more important they attain results they’ll always value. That’s why I also want to motivate folks to take action.

And that action, is significantly influenced by what you read. What you hear. What you watch. And who you listen to. Yet what you do with this knowledge, is up to you. For when it comes to new stuff, you have a “continuum of choice.”

Meaning, with new strategies, ideas or approaches—you can ignore or implement them. Erase or embrace them. Or anything in between. The choice is yours!

Remember, information is valuable, yet execution is crucial. You should be compensated for what you do. For what you make happen.

In a time-driven economy, you’re rewarded for merely punching a clock or logging hours. While in a results-driven economy, you’re rewarded for outcomes.

Now, especially, is a time for results!

And that may require new skills, attitudes and behaviors. Plus, practice, rehearsal and repetition.

After all, mastery requires repetition. And...

? Repetition leads to recognition.

? Recognition leads to reinforcement.

? Reinforcement leads to internalization.

? Internalization leads to execution.

? And execution leads to results.

In business and life, the name of the game is results!

While it’s true, that our lives are significantly influenced by the books we read and the people we meet, the most influential force in your life is...

YOU!

What will you do to make a difference in your life and the lives of others?