Who are you?

And who is your perfect customer?

Would you like to explore this?

I have some questions for you…

?Do you prioritise talking about your products or services on your website's homepage and focus solely on financials and revenue-generating aspects of your business? Are you the type of business that attends networking events and excessively talks about your business, products, and services? If this describes your business, here's a harsh reality check…

?? The Harsh Reality – your customers are not listening or interested .

?Are you jumping straight into short-term solutions, such as strategic marketing, PR and content creation, without considering your purpose? Do you know why you exist and why you matter to your customers??

?? The Harsh Reality – you probably lack consistency in your communications across various platforms, and your sales and customer service teams may be delivering different messages to your customers. Consequently, your customers will become confused and lose trust in your business.?

? Do your employees understand your customers' needs, pain points, and what they want from you? Do they represent your company's values and mission in their interactions with customers? Do they know what you stand for, and against?

?? The Harsh Reality – If this is not the case, you need to evaluate your business culture, identify what your business stands for, and ensure you have the right people to convey your message and experience to your ideal customers.

?Do you think that as an entrepreneur you are courageous, and fearless? But you always seem to be putting out fires?

?? The Harsh Reality – Chances are, you don't have a clear and defined purpose, and you're relying on short-term strategies that will not build long-term trust with the right customers.?

?Are you attending networking events or setting up meetings where no one seems to understand what you do, and you're not generating any business.?

?? The Harsh Reality – you may lack the clarity of message and purpose that you need, and that is coming across subconsciously through your body language. You are leading the customer to create niggling doubts in their heads that tell them your business is untrustworthy.

?Are you the business who starts with things like ‘we have three strands to the business’ where no one seems to understand what you do, and you're not generating any business?

?? The Harsh Reality – offering three services is only confusing your audience. You need to focus on solving one problem, otherwise what you are saying is fractured and distracting to your audience.?

?Are you trying to build a community of brand advocates who trust you completely??

?? The Harsh Reality – You need visionary thinking behind you, and your leadership team, you need clarity, and a defined purpose to achieve this.?

? Lastly, how does your brand visually express itself …how do you look? Is your logo designed by a friend’s son or daughter who is good at art, or one you commissioned on Fiverr without any proper briefing? Are you cramming every detail of your business into a single flyer because you feel the need to tell everybody everything about your business?

?? The Harsh Reality – Your visuals should communicate your brand's activity and purpose, attract the right customers' attention, and remind them of what you represent and mean to them every time the see you. A poorly designed logo and cluttered visuals tell your customers that you don't care enough, leading them to doubt your business's professionalism.?

In summary;

To build trust with your ideal customers, you need to focus on the following;

?? You need to solve the big problem, one big problem, not three or four?

?? You need to find and concentrate on your niche, and be clear about how you offer your services

?? You need to build a strong and clear culture in the business and be able to express that externally so your audience understands your culture and it resonates with their values and desires

?? You need to define your audience for the future, know them intimately?

?? You need to speak to this audience with a language and personality that resonates and has meaning for them

?? You need to build trust by being consistent across all platforms with every communication

?? You need to figure out how this works with your business model

?? you need to have a professionally designed logo and brand styling to appeal to customers needs and desires, and build trust subconsciously

?? you have to get clarity and stop cluttering your message

?? You need to become a purpose driven business

?? You need to BRAND to gain clarity and build trust

What are your next steps?

As someone who is has been personally trained and certified by the man who taught Steve Jobs everything he knew about brand, Marty Neumeier, I would love to help you and your business. Let's have a conversation, which you can book here https://calendly.com/cubedesign/30min-cube-design-discovery-call

#brandexpert? #purposedrivenbusiness #entrepreneur #smesector

All-Ireland Business Foundation The Networking Hub?Venture Business Network MUBOA?LEVEL C