Who Won?

The long-anticipated fight between Jake Paul and Mike Tyson took place Friday night at Cowboys Stadium in Arlington, Texas. Whatever your thoughts on the fight, the event produced some clear winners:

1.?????? Jake Paul and Mike Tyson-both walked away with guaranteed paydays; $40 and $20MM respectively

2.?????? Netflix-even with challenges of live TV and technical difficulties, over 60MM viewers watched the fight through Netflix’ platform

3.?????? Women’s Sports-easily the best fight of the night occurred between Katie Taylor and Amanda Serrano-the most viewers ever for a women’s sporting event

4.?????? Social Media-the headline flight (and earlier under card) featured well known YouTubers with massive followers

5.?????? Sports Books-money flowed in on both sides, with a majority of the bets (73%) on Mike Tyson

6.?????? Promoters-MVP (Most Valuable Promotions) just 3 years in, pulled off one of the most watched boxing events in history

7.?????? AT&T Stadium-a well known venue and home of the Dallas Cowboys, hosted over 70,000 to see the historic event in person

8.?????? Ring Girls-Sydney Thomas (and other ring girls) were introduced to the world

9.?????? Sponsors-well-known brands took advantage of significant exposure including Jake Paul’s “W”

10.?? Nostalgia-Mike Tyson dominated the boxing world in the 80's; the opportunity to see him box again-even at 58-was too hard to pass up