Who should receive Media Training?
Luke Waters
Media Trainer and Advisor, Media Spokesperson Training, Crisis Communications Management, Founder of comtrove.com
Diamonds in the rough
Sometimes it’s downright cringeworthy.
Reviewing interviews in a media training session when a junior participant’s interview performance outstrips that of their boss.
Some see it for what it is, but others understandably feel a little insecure as organisations increasingly looking to “broaden the net” of potential spokespeople rather than a single executive or expert.
It raises a couple of interesting questions as organisations consider their approach to media training.
Common questions
Some do and pay the price. While confidence plays a role, communicating effectively in the media is about delivering clear messages, and it’s often done best by the subject matter experts who learn a message delivery process rather than the ones who “seem” like the natural communicators.
Unexpected but valuable talent
It is not uncommon to receive feedback from organisations that some people were put through training as little more than a professional development opportunity, but actually end up the most accomplished interviewees. They tend to embrace a proven message delivery process rather than relying on wit and a perceived ability to persuade. So, if you’re in 2-minds about whether to broaden the base of spokespeople, at least give them a go – you may just uncover an unexpected “diamond!”
For a confidential, obligation free discussion regarding your organisation’s media training requirements, please feel free to contact Luke Waters directly.
Communications consultant & Media Trainer Luke Waters has completed training in Crisis Communications at University of Technology Sydney and has created a specific training course around preparing organisations and spokespeople for a cyber crisis event. Luke is ready to discuss your media training and/or crisis communications needs on a confidential, obligation free? basis.
Luke Waters | 0418 147 157 | [email protected]
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Saltwater Media Solutions
About Us
Luke Waters is ?the Founding Director of Saltwater Media Solutions, and is one of Australia’s most sought-after communications consultants specialising in:
Luke Waters
Luke is highly experienced in developing and delivering communications training across a broad range of sectors. His decades of experience in communications (both as a journalist and consultant) deliver consistent, authentic and highly effective outcomes.
Luke has qualifications and/or formal training in:
Contact Luke directly for an obligation-free, confidential discussion around your training requirement.