WHO IS SELF-INTERESTED? - CROWD BUILDING
Karl Dakin
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
CONTENTS
·?????? Quick Calendar
·?????? Funding Point
·?????? SUPERCROWD 2024
·?????? Successful Funding Show
·?????? Colorado State University
·?????? Don Cohen Show
QUICK CALENDAR
In addition to this Instant Funding newsletter, I host the Successful Funding show, appear as a guest on various podcasts and television shows, speak at various events, and present my educational programs. I have for you here a quick listing of upcoming opportunities to share information, learn, or meet in person or via videoconferencing. I've included more info below.
Successful Funding – Telling Your Funding Story – Tuesday, April 9, 8 a.m. MDT – LinkedIn Live
Successful Funding – Financial Prep for Funding – Tuesday, April 16, 8 a.m. MDT – LinkedIn Live
SuperCrowd 2024 – Impact Crowdfunding – Wednesday/Thursday – April 17/18 - Online
Successful Funding – Community Building – Tuesday, April 23, 8 a.m. MDT – LinkedIn Live
FUNDING POINT – WHO IS SELF-INTERESTED? - CROWD BUILDING
?A starting point in building a crowd to provide funding is to determine who is a self-interested investor candidate.
?I describe ‘self-interest’ as any belief by anyone that they may benefit from the success of the small business. Merriam-Webster defines a ‘benefit’ as something that produces good or helpful results or effects or that promotes well-being.
?Benefits can be monetary or non-monetary and direct or indirect or a combination.
?Monetary benefits may take the form of a cash payment, an appreciation in value, or a reduction in costs. Non-monetary benefits may take the form of recognition, privileges, association, honor, or an award.
?Direct benefits are those that go directly from the small business to a person while indirect benefit go to someone else which cascades or reflects or somehow advances the interests or causes of a person.
?Some benefits will occur naturally by the business continuing in operation. Other benefits may be amplified by changing the terms of an investment offering. Yet other benefits may be constructed by extending the operations, relationships, or community support in which the business engages.
?If a small business does not or cannot create a benefit for someone, they are not an investor candidate.
?If the small business must compete for funding from an investor candidate, the small business must determine if they can outshine any other offers or places for an investor candidate to place their money.
Where a small business find that it may generate has one or more benefits, a basis exists for that person to become a part of a community. This may be a community of the small business or it may be a common cause in which the investor candidate and the business both participate.
?The community of a small business is not limited to investor candidates. Other people who want to associate with a small business in their own self-interest include employees, contractors, suppliers and vendors, resellers, customers, government agencies dependent upon the tax payments of the small businesses, social causes, local communities, and many others.
?Most community candidates to be in a small business community do not know the small business exists. This challenge must be overcome by marketing activities.
?Man, if not most, community candidates may not realize or appreciate that they benefit from the success of a small business. Even when they are aware, these community candidates may not understand the extent to which they benefit. This challenge requires marketing with education that often needs to be personalized.
?A small business should complete a market assessment of everyone that may benefit from its success. This inventory of community candidates should be followed with an assessment as to the level of benefit or importance that the small business may offer.
?The small business should establish an intentional program for the establishment and maintenance of relationships much in the same manner that a local economic development organization may engage in recruitment and retention activities. This will require an investment by the small business in building relationships as assets. The potential value of each relationship will dictate the extent to which the small business should invest.
?Not all people who are self-interested in a small business may be investor candidates, but their self-interest calls to them to help the small business find and secure investors.
??
SUPERCROWD 2024
?You are invited to register for SuperCrowd 2024 – April 17 and 18.
?This two-day event will feature 100+ speakers who are the most engaged in implementing and advancing investment crowdfunding as a source of capital for small businesses and communities and enabling participation in the capital marketplace by EVERYONE.
?I will make a presentation at Noon MDT (2 p.m. EDT) on Thursday, April 18th, on the topic of Customer-Focused Crowdfunding. Within my presentation, I will share how I craft crowdfunding offers from small businesses to their existing and prospective customers.
??
SUCCESSFUL FUNDING SHOW
Yesterday, I hosted my next Successful Funding show. My guest was Adam Kemper with Fig Advertising. We dove deep into the topic of storytelling for small businesses and how it can make all the difference in a fundraising campaign. Thank you, Adam, for sharing your insights with us!
You may view a recording at:
Next Tuesday, on April 16, at 8 a.m. MDT, I will host my Successful Funding show with Lucas Marquardt of Precision Financial as my guest. We will talk about managing financial records to get a small business ready to receive capital.
You may register for this show at:
The Successful Funding show on my LinkedIn profile will repeat weekly at 8 a.m., MDT on Tuesdays. You may register to attend by going on LinkedIn, searching for Events, clicking on the Events button, searching for Successful Funding, and then clicking on the Attend button. You should receive an email with a link to save to your calendar. You can also click the Share button and obtain the URL link to the show to put it in your calendar.
You may view all of the Successful Funding shows in my Posts on my LinkedIn profile at: https://www.dhirubhai.net/in/karldakin/
COLORADO STATE UNIVERSITY
On Monday, I presented at a guest lecturer at Colorado State University’s MBA course on Raising Capital in the Agricultural Sector – AREC 518. I walked through the basics of raising funding using a proposed application of cold plasma disinfection technology to address avian flu with a more in-depth discussion of investment crowdfunding offering designs.
This growing group of MBA courses in agriculture and entrepreneurship is being presented at the new CSU Spur facilities in the revitalized Denver Western Stock Show complex. Students are tasked with designing their own businesses that include savory frozen pocket meals, protein snacks, liquid disinfection, and chickens.
Prior to the course, Greg Graff gave me a tour of the facilities, which include small animal and equine veterinary centers, water treatment, commercial kitchens, a variety of plant and biological labs, and research centers that house State of Colorado offices, community programs, and set the table for more urban farming in the future.
?
?DON COHEN SHOW
I was guest last Wednesday where Don Cohen and I discussed ‘negotiation’ within the framework of raising funding. The conversation revealed negotiation as a type of communication that leads up to the formalization of a relationship, but also continues during the performance of the relationship to assure an ongoing ‘win-win’ outcome.
Don is an expert on LinkedIn and particularly the use of LinkedIn Live streaming to build brands and communities. We will discuss using LinkedIn as a social media platform for building communities that support raising funding.
All shows where I have been a guest can be viewed on Don Cohen's LinkedIn page under Posts.
SUBSCRIBE
Please subscribe to and share this newsletter.
?
Karl Dakin, the Capital Coach
Dakin Capital LLC
?
Absolutely agree! ?? Building a community starts with understanding motivations. Elon Musk once hinted: Success is about attracting great people - applies perfectly here. #communitygrowth #motivation
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
11 个月Who has a self-interest in the success of your small business?