Who Runs the World?

NVIDIA is the Taylor Swift of the tech world. “NVIDIA’s architecture is now, if you will, grafted into every single computer company in the world,” said Jensen Huang , in a recent interview with Costis Maglaras , the dean of Columbia Business School. He emphasised its comprehensive approach, which lies not only in addressing computing and AI as a hardware challenge, but also as intricate software, algorithm, and data centre problems.?

The outcome: NVIDIA reported revenue of $22.1 billion, up 22% sequentially and a remarkable 265% year-on-year—well above the outlook of $20 billion—during the latest earnings call. “The world has reached the tipping point of a new computing era,” said Colette Kress , chief financial officer of NVIDIA, during the earnings call.

Today, the company controls about 80% of the market for accelerators in the AI data centres operated by AWS , Google Cloud , Microsoft Azure and Oracle .?

Underlining the philosophy, Huang said it was a deliberate choice to be a platform computing company rather than a vertically integrated data centre entity. “It’s better to be a platform computing company that serves every computing company in the world than to be a computing company all by ourselves,” he added.?

This approach has led NVIDIA to integrate into diverse data centres globally, including those of major players like AWS, GCP, Microsoft Azure, and Meta , tackling “an insane complexity problem”. As per Huang, this strategy creates a positive feedback loop, expanding NVIDIA’s installation base and fueling further R&D, ultimately leading to “happier customers who buy more chips,” thereby sustaining NVIDIA’s growth and innovation in the field.

“Almost every single time you interact with ChatGPT , we’re inferencing. Every time you use Midjourney , we’re inferencing. Every time you see amazing Sora videos being generated, or Runway … Firefly , the videos that they’re editing, NVIDIA is doing inferencing,” said Huang, adding that its AI supercomputers are essentially ‘AI generation factories’ of this industrial revolution.?

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