Who Really Won Super Bowl LVII? The MRT Tackles The Big Game; A Podcast Balancing Act; How Zocdoc Helped Relieve a Podcaster’s Pain
This week on the Media Roundtable: Super Bowl Edition, our “agents of influence” are breaking down the winners and losers of this year’s multi-million dollar advertising showdown.
Under center is Oxford Road’s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, Jennifer Laine, and Alyssa Meyers (reporter at Marketing Brew).
Who converted, and who doinked it off the posts this past Sunday? Here are the highlights and lowlights:
Once the 2023 Super Bowl Ad Winners are declared, this week’s podcast focuses on exploring viewership trends and discussing whether or not the seven-million-dollar bet is worth it.
For MVP-caliber ad breakdowns and Monday morning quarterbacking you can’t find anywhere else, hear the full episode by clicking the link below.
The Classifieds
Fly Through the Air With The Greatest of Ease
As we continue our February highlight of black podcast hosts and creators, this week’s classifieds include two shows that have historically exceeded performance goals for many of our advertisers. Our first selection comes from our friends at RedCircle Technologies and is hosted by digital creator Les Alfred. Episodes of this self-improvement podcast involve topics that contribute to the overall wellness, financial independence, and stability of a working young professional woman. Alfred’s social media curation is key to her visibility as an expert in her field. As podcast hosts continue to diversify into social media and video production, this creator serves as a great example of someone looking at a 360-degree approach to reach and engagement. This podcast has been a top performer for multiple B2B and B2C clients this past year and has a high demo of Millennial and Gen Z women.
Getting the Bag, by Walking Purse First
RuPaul’s Drag Race season 15 is in full swing, and past winners continue their winning streaks in the podcasting industry. Season 8 winner Bob the Drag Queen and All Stars season 4 winner Monet X Change have a special bond that verges on real sisterhood. Both are known for their running commentaries, savage sense of humor, and stark differences in style. They have often reappeared in other franchise series to bring up a new generation of queens and are known as true standards of excellence. This Studio71 show has grown exponentially since launching and is now a top agency performer in Comedy, a genre that is increasingly difficult to break through for podcasters. Recent clips of this simulcast show have found viral success on TikTok, gaining them a new Gen Z audience.
In Case You Missed It
领英推荐
Booze, Betting, Breaking Bad, Believers, and Billionaire Shoppers
That alliteration of B’s summarizes our panel’s take on commercials for this year’s Super Bowl so concisely it doesn’t need explanation. But the rest of this week’s episode references so many we had to put together a quick reference guide to help you navigate. Have fun!
…But is It Worth It?
Our team went over which commercials they liked and which they didn’t and shared some of the stats associated with Super Bowl viewership trends, but at the end of the day, does it matter? Neal Lucey leads the Media Roundtable in a discussion about which brands can benefit from a spot in front of America’s largest audience and which are wasting their money. According to Kantar, brands see a meaningful lift in ad awareness and word of mouth. But more importantly, Kantar’s study following the 2021 Super Bowl found an average ROAS of $4.60 for Super Bowl advertisers. If this data is true, we’d take those results, but like everything else in life, your results may vary.
3 Out of 4 Doctors Agree
Marketing Brew’s Alyssa Meyers shares findings from a recent study that uncovered that Super Bowl viewers were almost as excited for the ads as they were for the game itself. The Marketing Brew study explored other shifts in this year’s game, from waning excitement over the Halftime performance, how women could drive the uptick in viewership, and whether or not brands should share their ads before the big game. If you’re a statistic nerd like us, you’ll love her breakdown.?
This Week in Great Podcast Reads
Turning Pain Into Power
Ads often begin by expressing a universally experienced problem before delivering a powerful solution In fact, it’s the staple of a great endorsement in our book. Identifying a problem might seem easy, but to make people care, they have to sympathize with it. To truly make an impression, you’re going to have to give that problem some depth. Sarah Galli, host of Andy’s Girls: A Real Housewives Podcast, provides a testimonial that demonstrates this well, outlining her experience dealing with a chronic illness.
While it pains us to hear that Sarah—or anyone for that matter—is dealing with an ongoing illness, learning that she can use a free app like Zocdoc to help navigate the messy world of insurance and doctors warms our hearts on many levels. What Sarah does brilliantly in this read is that she makes you feel her pain with each of the details she describes.. She tells you she’s had to see specialists, but you don’t feel it until she mentions the cardiologist, endocrinologist, and neurologist she had to see. Describing her experience as chaotic is one thing, but when Sarah talks about calling office after office, you can feel it. Health issues are no joke, but Sarah has done a remarkable job of turning her tragedy into triumph. She’s been referred to as an expert when it comes to all things Real Housewives, but we consider Sarah a master when it comes to setting up an ad read.
Marketing Project Manager at Oxford Road
1 年Woohoo! Another great episode, loved all the insights on the Super Bowl ads. Keep up the great work team!