Who is Persona?

So many people dream of owning their own home, it’s one of life’s most anticipated events.

At Home Group, we believe that buying your first home should be fun, exciting and importantly, it should be personal. That’s where Persona comes in.

Persona is an exciting new house sales brand that puts our customers at the heart of its service, design and delivery. So not only is your new home fitted out to your preferred specifications, the service is delivered in a way that suits you too.

If you’re planning a fortnight’s break in the sun, you’ll happily spend hours poring over trip advisor reviews, holiday brochures and fluctuating flight prices. So when you’re buying a home, your research hours can stack up to days, weeks or even months!

This is why the house buying process can often prove stressful. There are mortgage applications, solicitor’s searches and more. Of course, we can’t claim to solve every problem, but we can make a difference to the sales service for you.

Every Persona customer will be assigned a Persona host – somebody who will look after you every step of the way. From choosing your house style and reserving your plot to choosing your wall colours, you can rest assured that you will have one personal point of contact from start to finish.

Our research found that potential home owners see buying a house as something special. So everything about the process and the product should be just that. Which is why we made our standard package extra special.

Often, when you’re buying a home, you can opt to ‘upgrade’ to premium packages and added extras. It’s a lot of fun choosing to upgrade to a turfed back garden, a double oven or being able to pick your own wall colour. But having these options often come at a cost. And these costs all add up. A Persona home, however, comes with floor coverings, turf, fencing, a choice of wall colours and more as standard – meaning you can personalise your home at no extra cost.

But it’s not just the home and the service that’s tailored. The house styles are diverse and the external spaces respond to how different customers are likely to use them. Where possible, we will also respond to the area’s rich history too.

We take a different approach to house size as well, looking at volume as well as floor space. Higher ceilings and a strong flow of light throughout the home will create a generous feeling of space and a sense of wellbeing. And the different house styles are designed with different groups of residents in mind – be they young families, couples, individuals, friends or those looking to downsize.

But I bet you’re still wondering who we actually are? Can you really take a punt on a brand new company when buying something as important as a home? Whilst Persona is a fresh new sales brand, it is wholly owned by Home Group, a national organisation with over 80 years’ experience and a turnover of ￡350m. So you can relax in the knowledge that we know what we’re doing and we will be around for years to come. Just like your home.