Who packed your parachute?

Who packed your parachute?

This article relates to the themes explored in David Meikle’s new book, Tuning Up, in which he examines the influence of responsibility and control in relationships, and how different levels of responsibility and control affect productivity, quality, work satisfaction and stress.

You can find out more about Tuning Up here.

It’s available in Hardback here

As an e-book here

_________________________________________

For as long as I can remember I’ve been afraid of heights. Well, not so much the height itself but the impact after descending that height at speed.

In his entertaining book, Why Did the Policeman Cross the Road? Stevyn Colgan, retold a story that appeared in Stars and Stripes the daily paper for the American military:

“… In World War II, US paratroopers had a problem with the fact that, allegedly, one in twenty chutes failed in some way.”

A terrifying prospect, even without my own handicap.

But during World War Two paratroopers would routinely jump from much lower altitudes – 1000 feet - or less. Little time to untangle any cords that may get messed up for whatever reason.

The question for the US paratroopers was - how could they get the failure rate down to zero? Although 5% of parachutes had been failing, I doubt anybody was deliberately negligent in their packing or inspecting of them. Maybe the packer was in a hurry, maybe they'd had a bad day, or had a hangover. But it makes no difference. One way or another the packers weren't being responsible enough.

So, the answer was to increase the responsibility of those in control of packing the chutes.

Stevyn Colgan continued ...

The solution was to require the packers and inspectors to regularly jump out of airplanes using parachutes chosen at random from the store. The quality of the packing then rose to 100% and stayed there.”[1]

That’s the power of aligning responsibility and control.

When your own life depends on how well you pack a chute, no matter how bad a day you’re having, you’ll pack your chutes correctly. There isn't a much higher responsibility than your own life.

So when we have others conduct business deals on our behalf, or when we have others negotiating own our behalf, we should ask whether they are as invested in the outcomes of what they're doing as we are?

Because if they're not, if they have another agenda, or just a bias or a distraction, and we can't align their interests with our own, then maybe you should pack your own parachute.


[1] Unbound 2016

_________________________________________

David Meikle, Author Tuning Up and How to Buy a Gorilla. Founder, The HTBAG Co pitch services, consulting and training for brands, marketing procurement and agencies.

Matthew Charlton

CEO at Brothers & Sisters, UK creative agency and world leader in Entertainment and Sport strategy and creative.

1 年

Very true

回复

要查看或添加评论,请登录

David Meikle的更多文章

  • Are your hyper-stretched targets a little too high?

    Are your hyper-stretched targets a little too high?

    It must be at least 30 years old by now. For the few who have not yet been exposed to this ugliest of acronyms, the…

    15 条评论
  • Would you knowingly play a rigged poker game?

    Would you knowingly play a rigged poker game?

    Those who know me well know I’m a fan of analogy to make a point. So, imagine you’re invited a poker game.

    23 条评论
  • The best question I've ever been asked.

    The best question I've ever been asked.

    About 22 years ago I was asked the best question I've ever heard. The whole of Ogilvy London’s management, from board…

    11 条评论
  • The Arrogance Paradox

    The Arrogance Paradox

    If it were easy to start a new business and make it a success, surely there would be a lot more businesses around? I…

    13 条评论
  • Is the agency market over-supplied?

    Is the agency market over-supplied?

    From most of the industry chatter and the ever-prevalent aggressive buying practices, we would be perhaps forgiven for…

    5 条评论
  • Just plain nuts

    Just plain nuts

    Dear marketing procurement, forgive my ignorance, but I really thought we got past this. The other day, and apropos of…

    7 条评论
  • What if you ran a pitch and nobody came?

    What if you ran a pitch and nobody came?

    Many pitches have been postponed to later this year, so we can expect a bubble in the new business market. How will you…

    12 条评论
  • Beware the Intermediary ‘Opportunity Racket’

    Beware the Intermediary ‘Opportunity Racket’

    A cautionary word to advertisers: a good intermediary helps you find the right agency, but many employ shady funding…

    4 条评论
  • Unspoken lessons from past recessions

    Unspoken lessons from past recessions

    Although we should be grateful that financial crises seem to occur about a decade apart, one of the problems with the…

  • Efficiency is brittle

    Efficiency is brittle

    Lessons we can learn from COVID-19. One of the many benefits of speaking at conferences is everything you learn from…

    1 条评论

社区洞察

其他会员也浏览了