Who owns which KPIs?

This week's edition holds 5 unique LinkedIn posts of brilliant marketing leaders. Have a look :)

1. Adam Robinson - B2B GTM becoming more B2C

Marketers love saying B2B is years behind B2C. I don't disagree, but I think their reasoning is wrong. Here are 5 things that B2C nailed that are INEVITABLE in the B2B world (and sexy branding isn't one of them):

2. Roy Naar - Integrating AI tools in marketing teams

I asked 39 CMOs if they were happy with the use of AI-powered tools by their teams. Here are some tips to better implement, incorporate, and leverage AI-powered tools among team members.

3. Tim Davidson - LI targeting

When targeting a title such as "Vice President of Marketing" you'd expect to show up for VP of marketing, SVP of Marketing, VP of global marketing and even VP of growth and demand gen. In reality, you do + 100 other titles ??

4. Dana Averbouch - Takeaways from collaborating with technology analysts

We recently re-engaged our collaboration with some of the leading technology analysts in our domain. I always find this partnership to be an enlightening experience; to to get up close and personal with these experts, who have their finger on the pulse of our industry and can provide invaluable insights into market trends, competitive landscapes, and emerging technologies.

5. Kyle Poyar - Who owns which KPIs?

Here's what the data shows ??

Personal news from me :)

I'm joining Pic-Time as an Advisor to the Co-founder and CMO, Nirit Gur- karby

There are startups that just touch me deeply in a way that's hard to describe, but I'll try. One of them is Pic-Time , and here you see Nirit Gur- karby , the co-founder and CMO. I joined them as an advisor to Nirit, and we are immediately hiring for two core positions in her marketing team.