Who Moved My Client?
Marcelo Mundell
Solutions for the Entrepreneurial Spirit | Founder, Kreitech & OINO Tech | XR, IoT, Web & Mobile App Development | South American Talent
Spencer Johnson might say so!
His book (1998) illustrated that those who adapt to change will get less food. But what keeps us busy is answering a similar question: "What to do differently to get a new client?".
We closed 2023 facing the complex situation of not attracting new clients, projects that did not materialize, a startup ecosystem reduced to a minimum, companies carrying out layoffs, inflation in the country, wars, and still plenty of time until the 2024 elections.
We started this year with a little more optimism and more encouraging signs. Prospects with projects waiting for funds were returning to talk and commenting that new options had opened up, and we resumed conversations. Some companies decided to execute projects that became mandatory for strategic or commercial reasons. But as the year progresses, the overall situation mostly stays the same in taste. Layoffs continue, inflation is not kept below the 3% target, and there will be no rate cuts before the elections.
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So, our big question is: what does a 50-person company have to do to stand out? What actions should be addressed to try to maintain the tiny market share, and even more complicated, what actions should be stopped that only generate effort without any result? At the same time, we become the target of companies that want to sell us with great confidence the dream growth of big leads and supposed clients willing to spend the money that you still need to bill.
Our success case (surviving) is based on referrals. Indeed, due to our processes, the quality of delivery, and the client's treatment, our clients recommend us to new clients or hire us again when we finish a project.
Meanwhile, we conduct almost constant exercises, evaluate diversification and specialization nearly monthly, and review strategies from colleagues to stand out and not just be one more of the hundreds of messages that reach the same people we are all trying to contact.
We are clear that our current goal is for our new client to find us. That's what we're working very hard on.
#development #software #y2024
Chief Executive Officer and Co-founder at 044.ai Lab
2 个月Marcelo, how are you?
?Reputation and referrals are key in a tight market! ?? How is Kreitech refining its approach to stand out from the competition this year? #BusinessStrategy #MarketDifferentiation
It's impressive to see Kreitech prioritizing reputation and referrals, especially in a challenging economic climate. Have you found specific strategies particularly effective in standing out to new customers? We'd be interested in learning more about what approaches have yielded the best results for you.