Who is the Most Talented Generation?
J. Crew is a loser in this week’s episode, with same-store sales declining in tandem with its digital fall. J. Crew's Digital IQ rank in L2’s Specialty Retail study fell to an unimpressive 43rd of 80 brands. Why? Its in-house platform – once a sign of a forward thinking company – is now a liability. The absence of innovative features such as in-store inventory (costly to implement on an in-house platform compared to the cloud) have resulted in a so-so experience for consumers shopping the brand site. J.Crew is not the only brand falling behind for being a digital first-mover. See other brands in the same predicament in L2’s E-commerce Agility study.
Yik Yak – a messaging app that lets users message anyone within a mile and a half radius – is winning with more than 3.5 million users and a $400 million valuation.
Millennials are winning as the most competent generation. I stirred a bit of controversy in my latest podcast by calling them the most talented generation. See full video to find out why corporations should stop whining and find ways to put millennials to work.
Republicans are losing the digital war. Two UNC Chapel Hill researchers found Republicans hired just 123 political operatives with substantial digital experience compared to 503 hired by the democrats.
Another group of winners: Waze users who will now listen to Arnold Schwarzenegger and his directions to supplemental hormone therapy and heart valve replacement centers.
Subscribe to L2’s YouTube channel for more.
Solve problems
9 年Corporate America hire me (Millennial)! The topic on Millennials would go well with some of Matt Prince's(Newsroom Manger @Taco Bell) research on how to approach the generation. I could not agree more on in-house platforms lacking in comparison to cloud based platforms. Thank you for the insights Scott!