Who Is LinkedIn Really For?
Alyson Scott
CEO & Lead Virtual Assistant at SmartChoice Business Assistance. Helping Overwhelmed Business Owners With Their Day To Day Business Operations.
LinkedIn is a great tool for all professionals! Students looking for career opportunities, business owners, recruiters, employees and employers. However, research indicates that B2B companies thrive most on LinkedIn.
Our Top 5 Reasons to have a LinkedIn Account
1. Build Your Brand
LinkedIn offers an opportunity to build personal and professional brands. With a profile you are able to connect with others. Having a company page allows you to attract potential customers, gain followers and increase visibility as a professional brand. If you are a business owner we highly recommend creating a company page.
2. Connect With Your Potential Clients
Although we do not recommend selling directly to your connections without actually establishing a relationship with them, (this does come across as extremely spammy) LinkedIn does offer detailed filters that you can use for finding your target market. Connect with them, schedule discovery calls and let them know you are there to help!
3. Grow Your Network
All business owners know that our competition will always be around, so why not connect with them and grow relationships? Perhaps you are seeking assistance in a specific area, we can guarantee they are on LinkedIn. With LinkedIn, the business referrals are huge! On numerous occasions our services have been booked due to our high involvement on LinkedIn.
4. Google Search/Views
Yes, you read that right! Google picks up on LinkedIn profiles and brand displaying your information on Google results. Be visible so people know the value you offer.
5. Stay On Top Of Market Trends
Due to the high level of professional activity that occurs on LinkedIn, you will see valuable data relevant to your industry circulating on LinkedIn. Of course we recommend ensuring the source is valid, but there are tons of industry based articles and information on LinkedIn.
If you need help setting up a professional LinkedIn profile or Company Page, we can help!
Sign up for our one to one LinkedIn Training and start building your network.
www.smartchoicebusinessassistance.ca
Senior Marketing Manager | B2B Tech | Account Based Marketing | Demand Generation | Growth Marketing | T-Shaped Marketer
4 年Very well outlined Alyson Scott
Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 18 years as SEO agency owner
4 年Excellent article, Alyson Scott. LinkedIn truly helps our business to grow. And connect with our ideal and potential clients.
IT Solutions Provider | Quality & CSV Consultant |Keynote Speaker| NDIS Solutions| PMP
4 年Good one Alyson Scott
26 Years Executive Digital Marketer & Strategist
4 年Always bringing value, Alyson Scott
Chief Executive Officer, AIM WA | Emeritus Professor | Social Trends | Workplace Strategist | Workplace Trend Spotter | Columnist | Director| LinkedIn Top Voice 2018 | Speaker | Content Creator
4 年