Who Hurts Marketing More?
Gary Vaynerchuk and the new breed of digital marketing gurus? Or out of touch marketing professors at our top Universities?
You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father explains he is recording the response on his smartphone and asks Vaynerchuk to talk to his daughter and advise her on the best course of action to achieve her goals.
What happens next is as inevitable as it is shocking. In my column this week in Marketing Week I look at the growing threat to marketing being posed by untrained but highly engaging experts and contrast that with the increasing gap between marketing academia and the real world.
Strategy Consultant, Board Chair, Executive Producer
7 年It's hard to get behind any mindset that advocates less education vs. more. And if it is any consolation, I've never heard of Gary Vaynerchuk before.
Writing in Retirement... technically "a pensioner" :)
7 年#billhicks
Professor of Marketing and Technology Leadership at Hult International Business School and Ashridge Executive Education. Member of the global Hult Teaching and Learning Committee.
7 年Vaynerchuk has a point, I guess, but he obviously can't speak for every course at every institution. Not everyone conforms to his stereotype.
Chief Marketing Officer at Monigle
7 年if you watch Gary long enough you'll realize that his core message isn't about marketing it's about emotional intelligence, self awareness and leadership with much of it wrapped around entrepreneurship. He's an entrepreneur and HR leader first and second. Gary teaches all the soft stuff that you don't get in school, even business school like figuring out your passion, leading people and dealing with disrupting For true marketing guruship go listen to Beth Comstock from GE or Antonio Lucio at HP and many others, yet when I interview kids out of school most have never heard of them nor any other CMO. I went to a top 10 B-School for marketing and much of the experience was incredible, but not necessarily what I learned in marketing down to a few incredible teachers who were still involved in private consulting and projects with real companies. On my first day full time marketinf after leaving B School my manager said "what you learned was great, but now we need to start deprogramming you from the sausage factory mentality"