Who Has A Plan To Transform Local Radio Revenue In 2025?

The future is always unknown. That’s real wisdom. You and I both know that there has been a lot of speculation around the local radio business.

There is also no question that radio faces more competition than ever and digital is the tip of the spear in terms of where the battle is held for the immediate future of revenue. You might be surprised that there is a strategy for digital that preserves profit center and supports your most profitable business.?

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The major question of the day in your market is really about your written strategy to produce growth.

While other consultants working with clients on programming to positively impact revenue, we do that and work with our clients to improve revenue through working with their sales staff on strategy, ideas and coaching.

We care about local radio’s success enough that we have significant free content for sales managers, programmers, market managers, on-air personalities and local radio owners, including:

• Our website
• Over 1,300 articles of encouragement for local radio
• We are the only programming consulting practice with a virtual Quarterly Free Radio Sales Event designed to encourage local radio sellers anywhere to grow revenue
• You may be familiar with our weekly podcast The Encouragers? The Radio Rally? podcast (Apple, Audible, Spotify)
• I also write a weekly radio sales column at RadioInk.com and a radio sales column monthly in Radio Ink magazine

How much revenue can you afford to miss this year?

Are you measuring the activities inside your sales department? Not the sales – the consistency of activity that most likely produces consistent sales growth?

Can you say you have ever worked with a consultant that rolls up their sleeves and works to help you improve programming, position your stations to receive the most revenue and works on your sales efforts with you to boost revenue growth?

We don’t desire to change our clients; we work for them. Our job is to help them transform revenue growth.

First consultation is free with us and highly confidential – even if you never become a client. Our first goal is to have a conversation that helps you. Wait until you see what happens after that.

Advertisers and business people have a choice. One key choice. Sell and get out or grow customer occasions and return business from their best customers and others just like them. Is it time for you to benefit from external observation, idea creation and strategy that creates lift for your properties? I hope so and I hope you reach out to me. 864.448.4169 or Ford@RainmakerPathway.com.

Please reach out to me anytime. Even a free conversation will benefit you because we are committed to local radio.

I look forward to your call or email.

Thank you.

Respectfully,

Loyd Ford

Chief Strategy Officer

“Ideas are the new technology.”

864.448.4169

Rainmaker Pathway Consulting Works (RPC) is powered by smart local radio companies on the move.