Who else to follow on LinkedIn if you work in Advertising or Marketing

Some time ago I posted an article containing a list of 22 influencers I'd recommend you follow if you work in Advertising or Marketing.

By popular demand I have decided to follow up that article with this one which contains 25 more people I would recommend you follow if you work within the industries mentioned above.

Once again, my criteria for narrowing this list down was simple - these influencers post original content I find relevant and compelling as an Ad man (with no self-improvement fluff) and they must write and share articles semi-regularly.

Based on this, see below who else I would recommend you follow on LinkedIn if you work within the fields of Advertising or Marketing. I've included a link to each of their profiles and some examples of their writing under each name for your perusal and consideration:

1) Lisa Harrison - Digital Sociologist

• Do Businesses Still Need a Google+ Account?
• Why is branding important?
• How to master inbound marketing using social media?

2) Katie Martell - Marketing Consultant, Writer, and Speaker

• Truth, Lies and Marketing: 5 Facts in a Time of Chaos
• Who Will We Trust in 2018?
• 7 Questions Every Investor will Ask About Your Go-to-Market Strategy

3) Howard A Lim - Strategic Planner + Branding Expert

• Why Do Brands Fail?
• How To Create a Memorable, Powerful Brand Name
• How to Brand Your Company for All Different Senses

4) Dan Dufour - Creative Brand Strategist. Specialist in Brand Purpose.

• How to define your Purpose
• The brands leading social change
• The rise of the 'graphic device'

5) Jamie Thomas - The Brand Entrepreneur

• Brand: ‘Good’ design leaves a good impression.
• Brand: positioning, positioning, positioning.
• Brand: who really builds your brand?

6) Laura Desmond - CEO focused on the convergence of Digital, Media, Marketing & Technology

• Cannes Lions 2018: The Year of the Re-Set
• The Future of Advertising is in the Hands of Ad Blockers
• In the Age of Disruption, Leaders Need Authenticity, Not Authority

7) Robert Solomon - Bestselling Author & Founder at Solomon Strategic

• How does anyone know if they want to work in advertising?
• Why agencies fail.
• Why clients fire you.

8) Jen A. Miller - Brand Marketing Consultant and Content Creator

• 7 Fears About Building A Brand That Are Worthlessly Holding You Back
• 4 Real Reasons Your Brand is Failing
• 5 Ways to Improve Your Brand in 10 Minutes

9) Jeff Bullas - Digital entrepreneur, marketing blogger, keynote speaker, digital strategist and bestselling author.

• 4 Powerful Ways To Use The Art of Storytelling
• Is The Web as We Know It Dying?
• 7 Digital Marketing Trends That Are Transforming Business

10) Neil Patel - New York Times bestselling author

• SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads
• How to Find New Customers Using These 9 Google Analytics Reports
• How to Use Twitter’s Advanced Search to Drive 100% More Leads

11) Jennifer Polk - Chief of Research, Research Vice President at Gartner, Inc

• Can segmentation go too far?
• Here's What Data Won't Tell You
• Consumers "wise-up" to Online Promotions

11) Shama Hyder - Zen Master of Marketing. Keynote Speaker. Forbes & INC 30 Under 30.

• Here's Why You're Not a Real Entrepreneur
• You Don't Have To Limit Your Seasonal Products' Marketing to One Time of The Year
• The 3 Components That Create Unforgettable Brand Stories

12) Anuja Lath - Co-Founder CEO RedAlkemi

• 5 Emerging Trends in Branding for 2018
• 6 Tips to Build the Perfect Video Marketing Campaign in 2018
• 7 Effective Website Marketing Strategies to Increase Conversions

13) Lindsey Slaby - Marketing Advisor

• Cannes: Has the future agency model been right under our noses?
• Top 10 Agencies marketers need to know this fall
• Agencies - Turn up with Flowers. Relationships Matter

14) Daniel "DanTheAgencyMan" de la Cruz -The Agency Collective

• 10 agencies who are NOT HUGE and you should definitely know about...
• New Business: Just Do it! Maybe Later...
• 15 person agency team: Too much, too little

15) Brian Beitler - Chief Marketing Officer | eCommerce Leader | New Business/Category Development

• Amazon: Friend or Foe?
• Don't Differentiate, Create More Brand Desire!
• Brand Conversations

16) Kate Jacoutot - Director of Marketing at AgencySparks

• Pairing Technology with Marketing Strategy to "Activate" Growth
• Marketers Ruin Everything - This Time It's Influencer Marketing
• Is Your Client the Problem? Or are You the Problem?

17) Daniele Fiandaca - Co-founder at Utopia, Creative Social

• Why ‘I’m busy’ is the enemy of creativity
• Cannes is now a festival of Creative Business
• It’s about time senior marketers expected more from their agencies

18) Ann Handley - Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer

• The Power of a Meaty Metaphor to Explain a Boring Concept
• 13 Rules for Better Writing
• Why I Write

19) Brent Csutoras - Chief Marketing Officer at PeakActivity

• 7 Offline Efforts to Increase Your Social Success
• 9 Easy Ways to Increase Your Authority & Influence as a Marketer
• Increase Your Views 94% With Visual Marketing

20) Jay Baer - Digital marketing & online customer service expert. NY Times best-selling author

• Four (Good) Ways to Get Online Reviews for Your Business
• Which Is the Best Digital Assistant?
• Personalized Marketing: Good or Evil?

21) Robin Bonn - New Business Management Consultant

• How not to choose an agency
• Does your agency have the courage to fail?
• Should agencies pitch over Christmas?

22) Dave Sarro - President/CEO, Promo Direct | Silver State's 20/20 Visionary/ Nevada Business Executive of the Year

• 20 Low-cost Marketing Ideas To Promote Your Brand!
• 7 Mobile Marketing Tips For 2018
• All You Need To Know About Partnership Marketing

23) Cassandra Moffitt - President at Grid Marketing, Inc

• Print Advertising’s Not Quite Dead Yet
• Beyond the Banner: Digital Audio and Video Advertising
• Outside the Box with Outdoor Advertising

24) Nicky Paul Barton - Digital Account Manager at OMD Australia | Top 10 Linkedin Agency Influencer

• The Weekly Widget // 6.7.18
• The Weekly Widget // 29.06.18
• The Weekly Widget 22.06.18

25) Darren Woolley - Founder & Global CEO, TrinityP3 Marketing Management Consultants, Speaker, Commentator and Business Author

• How long payment terms impact client / agency relationships
• The importance of understanding culture to stay relevant in a changing world
• The danger of confusing best practice with common practice

Once again, if I've missed anyone out (and I'm certain I have), please let me know in the comments! My list is far from exhaustive so I'd be delighted to welcome and additional recommendations.