Who else can’t stop talking about those remarkable Super Bowl ads? ??

Who else can’t stop talking about those remarkable Super Bowl ads? ??


Let’s learn which top 10 stole the spotlight, from the USA TODAY Ad meter 36th edition results.


?? 10. Doritos : "Dina & Mita"

Jenna Ortega and Danny Ramirez starred in Doritos Dinamita's latest 60-second ad, unveiling the unexpected duo of Dina and Mita, portrayed by Patricia Mauceri and Olivia Negron. This marked the brand's impressive 24th appearance in Super Bowl commercials, continuing their streak of memorable ads.

Average USA TODAY Ad Meter rating: 5.84


?? 9. Verizon: "Can’t B Broken"

Only a handful of performers possess the ability to turn a post-Super Bowl Halftime show into a headline event. Beyoncé stands among them, as evidenced by her spotlight in Verizon's third-quarter commercial, reaffirming her status as a leading figure in entertainment.

Average USA TODAY Ad Meter rating: 5.91


??8. Budweiser: "Old School Delivery"

Budweiser returned the Clydesdales to the Super Bowl commercial scene with a 60-second spot, evoking nostalgia and resonating positively with fans of the ads.

Average USA TODAY Ad Meter rating: 6.08


??7. BMW: "Talkin’ Like Walken"

BMW scored another success with a 60-second ad featuring Christopher Walken, where his everyday encounters include individuals, like Ashley Park, attempting to mimic his iconic voice. The ad's authenticity was further reinforced by a cameo appearance from Usher, the Super Bowl halftime performer.

Average USA TODAY Ad Meter rating: 6.10


?? 6. Dove: "Hard Knocks: A Dove Super Bowl Film"

Dove's concise commercial showcased its Join the Body Confident Sport program, delivering a compelling and inspirational message through its creative execution.

Average USA TODAY Ad Meter rating: 6.18


?? 5. NFL: "Born to Play"

For the second consecutive Super Bowl, the NFL delivered a top 5 ad, featuring a captivating story of a Ghanaian boy realizing that birthplace doesn't determine football prowess—it's about being born to play the game.

Average USA TODAY Ad Meter rating: 6.23


?? 4. Uber Eats: "Worth Remembering"

Jennifer Aniston, David Schwimmer, Usher, David and Victoria Beckham, and Jelly Roll delivered comedic gold in this Uber Eats ad, seamlessly blending contemporary pop culture with nostalgia for an unforgettable punchline-packed spot.

Average USA TODAY Ad Meter rating: 6.26


?? 3. Kia: "Perfect 10 | The Kia EV9"

Kia's 60-second spot crafted a heartwarming journey that stood on par with past ads, delivering a magical moment that earned a perfect score of 10 out of 10.

Average USA TODAY Ad Meter rating: 6.36


?? 2. Dunkin': "The DunKings"

Dunkin' made a comeback to the Super Bowl ads with a 60-second spot, tracing Ben Affleck's transformation into a pop star, to the chagrin of Jennifer Lopez, alongside the debut of "The DunKings" featuring Matt Damon and Tom Brady.

Average USA TODAY Ad Meter rating: 6.52


?1. State Farm: "Like a Good Neighbaaa"

State Farm brought back an iconic duo in their 60-second Super Bowl spot, featuring Arnold Schwarzenegger as Agent State Farm in the film "Agent State Farm." Joined by the legendary action hero is his trusty sidekick Danny DeVito, providing some neighborly pronunciation assistance.

Average USA TODAY Ad Meter rating: 6.68


Which brand scored big in your book?


#SuperBowlAds #MarketingExcellence #USAToday


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