Who Do You Love?
YOU KNOW WHO YOU LOVE: YOUR CUSTOMERS. THESE 4 TIPS ARE GREAT WAYS TO SHOW IT!
This blog post summarizes our ideas on how to thank your customers. Read the entire article here. It includes help and details on how to execute these programs.
Valentines Day is a great way to kick of Customer Marketing campaigns. And, it's not too late to design and execute a well-thought-out program on the 14th.
These 4 ideas are easy to do, and can strengthen your client's brand affinity.
1. SEND THEM A (REAL) VALENTINE CARD.
Hen House just created "heart-felt" postcards for Clearly Closing which will be individually labeled and sent to each customer.
This postcard is a great opportunity to offer a free "refresher course" on using the app - which becomes a way to engage or create an up-sell opportunity.
Direct Mail efforts go a long way, and are very affordable. You can create a direct mail campaign in 24 hours, print in 3 days, and have it delivered 5 days later (within the US). You have until the 9th to commence a Valentines direct mail project, and have it delivered on-time!
2. SEND THEM A VIRTUAL VALENTINES - WITH A SWEET TWIST.
Creating an awareness-based email campaign is easy to do, and commonly done. But if the virtual card has something that your client would appreciate, then it's something that can get their attention and create engagement, recall, or a stronger brand affinity.
Virtual cards (a.k.a. email campaigns) are easy to design and execute, requiring very little time. Where the efforts should be focused is on designing a "hook" that the user will desire and act upon.
Don't say "Happy Valentines Day, please buy something from us at a discount". Do something that shows your interest and intent on continuing doing business with them.
- Run a survey and ask for feedback
- Show their usage, engagement or referral and encourage that to improve or continue
- Expose how their business helps your business by showing who is behind your company
- Reveal what philanthropies your company (and their money) is supporting
3. SEND THEM A DIRECT MESSAGE OF APPRECIATION.
Social channels are commonly used for inbound marketing and customer service. If your company engages with your clients and community through these channels, it's perfectly fine to send them a DM saying "We Love You."
Think cheeky Conversational Heart Candy sayings. Repost pictures of your clients and your products (if you're B2C) and give them credit and tag them. Publicly show appreciation to all that have publicly communicated to you.
4. CREATE A VALENTINES CLIENT MONTAGE TO TEMPORARILY GRACE YOUR WEBSITE & SOCIAL CHANNELS.
There's a reason why investor decks always have the NASCAR slide of customer logos. Do the same thing with your clients around Valentines Day, and use it on your inbound channel placements and website home page.
People like being recognized, and it's a great way to show your brand strength and servitude as well. This can also tie-in nicely with any of the outreach efforts noted above.
Any of the above takes just a few days to plan, create and execute. We hope that this article inspires you to create a campaign. Hen House offers services to help your company execute on any of the above ideas. However, if you want to just brainstorm and talk with us - please contact me through LinkedIn and I'm happy to share ideas that pop into my head!
~ Tara