Who Dares Wins: a BOLD MINDSET to Success

For those who don’t know, since 2021, I’ve had the privilege of being part of the founding team at Salesclass , a mission-driven program that changes lives. At Salesclass.co, we don’t just teach, we transform. It’s a hardcore re-skilling program designed to open doors to high-tech sales careers, turning potential into profession. This isn’t your average training course; it’s an intense, fast-paced journey where students emerge as confident, capable sales professionals, ready to thrive and make their mark in the high-tech world.

At the core of everything we do lies a simple but powerful principle: “Who Dares Wins.”

This phrase, borrowed from the British Special Air Service (SAS), is more than just a motto. It’s a mindset. A reminder that boldness, not caution, creates opportunity. And in sales, just as in life, it’s those who dare to take the leap who reap the rewards.

>> WHY DON'T WE DARE? <<

Fear. It’s the invisible force that holds so many of us back.

Fear of rejection. Fear of failure. Fear of the unknown. These fears manifest as hesitation, procrastination, or self-doubt. What’s worse, they often masquerade as logic:

• “It’s not the right time.”
• “I don’t want to bother them.”
• “What if I mess it up?”

Here’s the truth: There’s no such thing as the perfect time. Waiting only ensures one thing - that the opportunity will pass you by.

>> THE JOKER EXPERIMENT <<

Let me share a story from my Salesclass sessions. I teach two sessions, at the end of the first session, I give my students a significant mid-term assignment (At first, they hate me for it - like, seriously hate me. But later? They’re thanking me like I just handed them the keys to the kingdom):

• Research and define an Ideal Customer Profile (ICP).
• Craft a presentation to share their findings, insights and articulate value.
• Record themselves presenting to an invisible audience using tools like Vidyard or Loom .

But there’s a twist: I offer them a one-time “Joker” they can use between sessions for a personal, 1:1 conversation with me. They can ask ANYTHING - about the assignment, career strategy, or sales tactics. What they don’t know is that this isn’t just a quick conversation. It’s an in-depth, tailored session designed to provide clarity, direction, and insights that can make a real difference.

Now, here’s what happens: Out of a class of 25-30 students, less than 15% use the Joker.

Why? The reasons are always the same:

• “I didn’t have anything to ask” - When you’re truly learning, there’s always something to ask.
• “I thought I’d save it for later” - Despite me making it crystal clear that the Joker had an expiration date.

But the real reason? FEAR. Fear of bothering me, fear of taking a risk, fear of making the wrong move.

And yet, those who dare to use it walk away with valuable insights that accelerate their growth. Those who don’t? They miss out - not because the opportunity wasn’t there, but because they didn’t take it.

>> THE LESSON: Success Favors the Bold <<

The takeaway is simple: If you don’t dare to take action, you’ll never know what you’ve missed. This applies to everything in life, whether it’s personal or professional.

In LIFE, if you don’t step out of your comfort zone, you’ll stay exactly where you are.

"The person who risks nothing, does nothing, has nothing, is nothing, and becomes nothing." - Leo Buscaglia

Leo Buscaglia’s words remind us that avoiding risk doesn’t keep us safe - it keeps us stagnant. Growth and success require stepping into uncertainty, whether it’s pursuing a new career or making a bold decision. Playing it safe may feel comfortable, but daring to act is how we truly become something greater.

In SALES, it isn’t just about talent or experience - it’s about ACTION!

• It’s about making the call, even when you’re nervous.
• It’s about asking the tough questions, even when you’re scared of the answers.
• It’s about following up, even when you think the deal might be dead.

The best SDRs, AEs, and sales professionals aren’t the ones who avoid risks. They’re the ones who dare to take them.

>> WHAT'S HOLDING YOU BACK?<<

Take a moment to think about it. What’s the thing you’re avoiding right now?

• The call you haven’t made.
• The email you haven’t sent.
• The opportunity you haven’t chased.

Ask yourself: What’s the worst that could happen if you tried? Now ask yourself: What’s the best that could happen? That gap between “worst” and “best” is where bold action lives - and where growth begins.

And as my favorite and most inspiring influencer, Gary Vaynerchuk , says: "You can’t read about push-ups. You gotta do them." It’s a simple but powerful reminder that no amount of planning or thinking can replace action. Success comes from doing - from taking the leap, trying, failing, and trying again. Inaction gets you nowhere, but consistent effort? That’s where the magic happens.

>> WHAT IS Salesclass ? <<

For those curious, Salesclass.co is a program built around this mindset. Here’s what we do:

• We train SDRs: Sales Development Representatives, the backbone of any successful sales team.
• We focus on action: No endless theory, no fluff. It’s about learning by doing - crafting emails, making calls, and handling objections in real-world scenarios.
• We create opportunities: Graduates often start their careers earning 15K-22K NIS per month, with some earning even more depending on their background and industry.

Our students don’t just learn sales. They learn how to dare.

Watch the below video of Jake Levant , CEO and Co-Founder of Salesclass, explaining the heartfelt reasons why he and Sonya Meloff launched this groundbreaking program.

Salesclass isn’t just a course - it’s a launchpad for those ready to step up and take action. Whether you’re looking to break into high tech, develop your sales skills, or reinvent your career, Salesclass is here to help you win.

Meet the Powerhouse Team Behind Salesclass

The Salesclass Leadership Team is a group of passionate, experienced professionals dedicated to transforming lives through high-tech sales. Here’s a closer look at the incredible people behind this mission-driven program:

Jake Levant & Sonya Meloff – Co-Founders

• Jake Levant : Visionary leader and passionate educator, Jake co-founded Salesclass to empower individuals with life-changing sales skills and careers. His drive for innovation and community impact defines the program’s heart and purpose.
• Sonya Meloff : A trailblazer in sales recruitment, Sonya co-founded Sales Talent Agency, helping over 1,500 companies hire top talent. With a career that started at Monster , Sonya has been instrumental in reshaping the perception of sales as a rewarding career path.

Dave Hyman – Founding Instructor

With over two decades of leadership in high-tech, Dave’s motto, "Be the buffalo," inspires students to embrace challenges head-on. His deep experience in building teams and driving growth is a cornerstone of Salesclass.

Jonathan Bloom (aka Jono) – Founding Instructor

A high-tech executive with 20+ years of experience, Jono specializes in sales, revenue operations, and SaaS go-to-market strategies. Known as a problem solver and SaaS GTM advisor, Jono has played pivotal roles at companies like AWS, WalkMe, and Pecan.

Hilton Burke – Founding Instructor

A seasoned recruiter and headhunter, Hilton has built world-class sales, SDR, and marketing teams for 15+ years at companies like LivePerson , Clicktale , and WalkMe? . His mantra? "Always hiring!"

Bruce Zivan – Founding Instructor

A key player in hyper-growth companies like Panaya (sold to Infosys) and WalkMe (IPO), Bruce excels in building high-performing teams and processes to drive SaaS revenue growth. His expertise in sales development and team building is unmatched.

Graeme ?????? Gilovitz – Founding Instructor

Known as the “SDR Cyborg,” Graeme synthesizes human engagement with technology to disrupt sales processes and create impactful growth. His expertise in inbound/outbound sales and human-centered engagement drives results and innovation.

Omri Kenan (aka myself)– Founding Instructor

For nearly two decades, I’ve led teams across industries with a focus on growth and impact. At Salesclass, I channel my passion for sales development into mentoring the next generation of leaders. Winning the 2007 France Barista Champion taught me that persistence and passion create success - values I bring to every session.

Why This Team Matters

This leadership team combines decades of experience in high-tech, sales, and leadership. Their dedication to fostering growth, community, and transformation is what makes Salesclass unique. They’re not just teaching skills—they’re changing lives.

If you’re ready to join a program led by such passionate leaders, Salesclass is where the journey begins.

>> STUDENT SUCCESS STORIES <<

Sharing just 3 stories out of hundreds...

Meet Yonatan Mitra (aka Yoni), a true testament to what happens when you combine drive, gratitude, and an unstoppable attitude. Yoni came to Salesclass with a background in construction - an industry far removed from high-tech sales. But what he lacked in direct experience, he more than made up for with his relentless determination and a winner’s mindset.

Through hard work, dedication, and a willingness to embrace every challenge, Yoni turned his potential into reality. His boldness and perseverance paid off, and today, we’re thrilled to celebrate his achievement: Yoni landed a job at Connecteam a top player in high-tech.

Meet Aviad Nesher , a shining example of how ambition, drive, and an unrelenting hunger to succeed can accelerate a career. Starting as an Inbound SDR (aka MIR) at one of favorite companies Similarweb , Aviad quickly proved himself, rising to handle strategic accounts with some of the world’s most impactful companies, including 谷歌 , 亚马逊 , and McKenzie.

Fast forward 11 months, and Aviad has achieved what many only dream of: being promoted to Account Executive, where he now leads impactful engagements, delivering market intelligence solutions that help clients refine strategies, drive growth, and outpace competitors.

Meet Eli Wolff , now thriving as a BDR at Faddom , where he’s helping businesses gain IT visibility and optimize their IT solutions. Six months prior to joining Salesclass, Eli’s career path looked completely different. Today, he’s making a significant impact in the high-tech world, demonstrating how focus and determination can lead to incredible opportunities.

What stood out most to Eli during his journey with Salesclass was the sense of community and the dedication of the instructors.