Who cares if you dont feel like it!

I want to go for a Run but I don't want to go for a Run.

I want to eat Healthy but I don't want to eat Healthy.

I woke up EARLY this morning and I didn't want to wake up EARLY.

What does that mean? That means that I need to execute not matter what my feelings are.

Feelings and execution have nothing to do with each other.

You want results, you need to separate how you feel and the action that will get you to the result.

You feel like not making calls? So what? Make the calls anyway.

You want to get the results and also feel like taking the steps needed or do you want to get the results even if you do not feel like taking the steps needed and you take the steps anyway. The question is, how badly do you want results.

If you kinda want it, you will not get the results because you will not feel like taking action.

You have to want it no matter what.

No matter what you feel like right now. No matter what anyone else feels like right now. No matter the weather, no excuse is good enough. You just move forward.

That means that you take action needed to get you to the result.

That is why you need to set written goals outside of your mind. You need to have them in a place where if you get emotional and you don't feel like it, you can bypass those emotions and just look at the paper.

Front and center, this is the result I want, so this what I need to do.

You need to repeat your goals 3 times a day or you will not hit your goals. Your goals need to be clear to you and clear to the people you spend the most time with because if they do not know your goals they will not judge you for not taking action. The best way to get someone to do something is to judge them. People hate judgement and they will take action just not to feel that pain.

I know that then I tell people I will do something I end up doing it because I need to look good. I have this need not to look like an idiot that just says he wants things but doesn't take action. I want to known as an action taker. So I build up the courage to make an announcement.

I will lose 80 pounds.

Now I am screwed if I don't take action because I will be known as a person that does not keep his word. I lost the 80 pounds.

Trust me, I wanted to eat cake and crap but my word was stronger. If you do not have integrity with your word, or you do not use the integrity of your word you will not have the power that your word has to offer.

So write down the goals, repeat them three times a day and tell them to everyone you know.

How does that make you feel? Scared? Do it anyway!

Do you feel like leaving a comment? No? Do it anyway!

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn. Ajax Union was honored to be 178 on the INC 500 one of the fastest growing companies in the US. He has a unique talent to coach top CEO’s in front of audiences taking public speaking to the next level. Joe enjoys speaking and writing about digital marketing & personal development topics in his seminars, webinars and articles.

Joe is the host of the Breakthrough Maze podcast where he coaches anonymous entrepreneurs to create 7 figure breakthroughs in every area of their life. Joe has served on the Board of Directors of the Entrepreneurs Organization in Brooklyn for over a decade. EO is a global organization with over 12,000 CEO’s. Joe is a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States. He has been a Vistage member and now is a Vistage speaker speaking to groups of over 20,000 CEOs..

Joe is proud of all his accomplishments, but most of all he is proud of his successful foodie wife who is the author of Busy In Brooklyn a online community with over a million moms drooling at recipes and he loves beautiful amazing 5 kids.