Who is Business Analyst? What is the Difference between Pre-Sales and Post-Sales Business Analyst?
Kandarp P.
CSPO? Certified Product Analyst Driving Data-Driven Solutions in US Healthcare at eClinicalWorks
Business analysts are becoming more popular throughout several industries as businesses seek to grow and change consistently while meeting the needs of their clients and customers. Many organizations hire these individuals to assist them with solving problems, setting new objectives or goals, and achieving desired results with objectives or goals
An overview of what a business analyst actually does
Business analysts use their business analysis capabilities to work within the core of many companies small and large to improve and streamline processes that help an organization meet its objectives and reach goals. They help initiate greater employee productivity and they ultimately support business information systems that provide solutions to a variety of business issues across multiple departments
Business analyst role
The key role a business analyst plays when conducting an analysis of a business is requirements management. The modern business environment is complex and the business analyst’s role is to maintain requirements through constant change by using innovation to do so.
This means their role is to develop technical solutions to problems in a business or to further a company’s sales revenue by defining, documenting, and analyzing requirements. When they use their role to manage requirements during a project, they begin to help fulfill business needs.
Type of Business Analyst
1. Descriptive:
Descriptive analytics is the application of earlier and simple statistical techniques that are used from the earlier period and also describes what is contained in a data set or database.
Example:?An age bar chart which is used to depict customers for a Gaming company who wants to target the customers for new game production by age.
2. Diagnostic:
Diagnostic analytics is the successor of Descriptive analytics which allows an analyst to dig deeper into a problem or issue to arrive at the source of the problem. It is generally characterized by techniques like data discovery, drill-down, data mining, etc.
3. Predictive:
Predictive analytics is an application of advanced statistical techniques and tools, methods, and informatics software, we can also consider all the operations research methods to identify predictive variables and also which are used to build predictive models which are used in real-time to identify trends and relationships which are not readily observed in a descriptive analysis.
Example:?Multiple regression is used to show the relationship between working hours, work type, and qualifications for hiring someone on payroll.
4. Prescriptive:
A prescriptive analysis is actually an application of decision science, management science, and operational research methodologies (which are also applied mathematical techniques) to make the best use of allocatable resources.
Example:?A startup that has a limited advertising budget and who wants to advertise to target customers only. So the Linear programming models of prescriptive analysis can be used here to optimally allocate the budget of various advertising media for the company focusing on the Target Customer only.
Type of Business Analyst
Pre-Sales
Presales refers to sales activities carried out before customer acquisition that have a significant impact on the company's bottom line and performance. By using effective sales strategies, companies convert customers, enhance their customer experience and improve their client relationships.
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Presales are a set of sales-related activities that occur before or during the sales cycle. These activities can include any process that you perform to convert a lead or prospect into a paying customer. It includes customer research, data analysis, lead qualification, and sales prospecting. Presales can help companies streamline their sales processes and improve relationships with prospective and existing customers. Usually, a presale professional works with customers or clients and helps a business identify its requirements to devise sales strategies and increase the probability of converting a prospect into a lead.
Also, these professionals can analyze the customer's needs and change their products or services to meet the customer's requirements. While any company can use the presales process, technology and B2B companies use this process to customize and tailor products based on customer requirements.
Importance of Pre-Sales
Presales is an essential step in the sales cycle because it helps customers move down the sales process. This process helps a customer understand how a particular product or service would solve their business problem. As the process primarily focuses on qualifying leads and gathering client information, sales professionals have more time to close a deal and build a long-lasting relationship with a customer. Typically, presales occur at the beginning of the sales process and this ensures that businesses have all the information they need to create strategies.
Post-Sales
Business analysts work with organizations to help them improve their processes and systems. They conduct research and analysis in order to come up with solutions to business problems and help to introduce these systems to businesses and their clients. Almost every aspect of our life has been touched by Analytics. Nearly 90% of all organizations have set up Analytics in their functioning over the past 5 years and nearly every domain has been a rise in opportunities in this sector.
In the enterprise and IT sector, Business Analysis has emerged as a core business practice. Business Analysis refers to understanding the changing business needs, evaluating the impact of these changes, identifying and analyzing requirements, and documenting and facilitating communication among all the stakeholders involved.
They contribute actively to an organization’s profitability and sustainability. Business Analysts guide organizations to improve their processes and quality of products and services.
Required Skills
Just like any other job role, it is crucial to possess certain skills to become a business analyst. Both technical skills and business skills are equally important and have been listed below for your reference. Business analysts are not limited to any particular department, but they work with multiple departments. The business analysts’ work ranges from IT, operations, and executives. When their work ranges to each department, these business analysts have a variety of responsibilities, and for this, they would require a diverse set of skills.
According to Great Learning business analytics experts and faculty, some of the top business analyst skills required are:
Duty of Business Analyst
Microsoft Power Platform Developer At KainSkep || Power BI || Power Apps || Power Automate || Power Pages || Data Analysis || Business Analytics || Strategy Developer || Public Speaking || Market Research
6 个月Now, I have clarity between pre and post sales. Thanks for posting this article.
Business Analyst at Bacancy Technology
2 年Great Article