Who am I? Rob Dornbush Product Design 22 Yrs IA, UX and Interaction Design

I am a UX, Interaction Designer, Business Analyst, Product Owner, UI & Usability Analyst, New Product Design & Innovation lab director (UI, UX and Design Thinking) corporate seminar and product design workshop and hands-on UX education specialist with 22 years in the Software Development field.

I have demonstrated how to improve usability & findability using product research experience modeling, User Stories, Wireframes, User Journeys & electronic prototyping as part of a comprehensive yet agile development process – I can get my fellow team mates on board by asking them to learn, to reach outside their comfort zone & dare to innovate a better product by (not being afraid to fail, and) making it fun to work here while doing it. Have led many HTML CSS JavaScript dynamic content delivery Dev groups consisting of BA IA UX VD & FED

I have often had positive feedback from my colleagues and program managers on my ability to produce effective UX project estimates, work breakdown structures and provide leadership to the entire UX dev team made up of BAs, Visual Designers, IAs, Usability Testing professionals and Front-end developers. I enjoy mentoring & providing guidance to product dev team members across multiple disciplines including creative, copy writing, visual design, and coding backgrounds and my efforts have proven to bring them together them behind a common goal that employs a consistent app dev methodology and supports a repeatable series of UX Design process success.

I am a senior-level User Interface design professional with over 20 years of experience in the software & application development field. I have been involved in almost every aspect of the design process from user testing, comparative product research, rapid prototyping & design docs for proposed solutions, and delivering on the promise of those proposed design specifications. I help clients with complex IA issues via content analysis sorting out complex site structure, content modeling, navigation, and UX re-design problems to elevate their customer’s experience within both web & mobile channels.

I work with key stakeholders to design and build mobile & responsive web apps utilizing iOS and google dev kit (material design components) in a NATIVE JavaScript framework to create an exceptional customer experience as well as support business objectives as part of a digital transformation, translating a complex offering of services and technology across multiple apps or tools in a ‘suite of tools’ or converting that toolbox into an intuitive web experience for any device or platform.

Professional Services:

User Interface Team Leadership Experience (20+ years)

Professional Consulting Experience:

Information Architect, UI Architect, UI / UX Design, Interaction Designer, Business Analyst, Product Owner, Product Management, Sr. Solutions Architect at EMC2 corp 5 yrs, Product Designer, SCRUM Backlog Manager, some Front-end development as it pertains to developing a corporate-wide unified User Interface Architecture and associated component library for a re-useable UX Design System to achieve common UI footprint and UX / Usability across multiple platforms and web UI from Out of Box CMS to Custom .Net and Responsive Mobile apps. I have helped numerous companies implement a modernized User Interface UPGRADEs and associated UX ‘Design System’ Library of Reusable Components comprised of React.JS code Snippets that serve as UI controls for frequently used items like Navigation Bar, Drop-down lists, select boxes acordion menus, webforms and product catalog with fluid formatting for responsive mobile JavaScript code (React.JS) in a NODE.JS, Native.JS or VUE.JS UI Development coding framework built on standard HTML5, CSS and JavaScript Components..

UX Research, Usability Testing, Business Analysis, Visual Design and Front-end Development, Adobe CC, Photoshop, Illustrator. InVision Studio, Adobe XD, Axure RP, Mural, CMS, SharePoint, Oracle Inquira, Tridion, SDL Web 8, Taxonomy Development, Search Engine Optimization thru Metadata, Controlled vocabulary and X-Ray search, also known as Boolean search, which is a method we use to locate highly relevant and precise results from websites by combining phrases, keywords, and symbols into the search bar. This is also known as the use of Boolean search strings on the Google search engine. Rob has also done SEO and metadata frameworks for Microsoft enterprise search, SmartLogic, ConceptSearching, HP Autonomy IDOL, SOLR and IBM Watson

Duke Energy Corp. - Digital Transformation and Innovations Group, Charlotte, NC             March 2020 – May 2020

UX Design, Product Development SME

March 20, 2020-May 4, 2020

UX Design, New Product Innovation Analyst & Design Thinking SME

Rapid App Dev Architect for Requirements Analysis & Validation on an Intelligent Power Grid Data Visualization for Duke Energy Corporation Charlotte, NC thru staffing agency ‘The Select Group’. Analyzing multiple ‘Big Data’ sources and aggregate thru a singular User interface combined with auto classification via AI interface and Touch-Screen graphical User Interface to provide real-time decision-making data for end users in a Heads-up Display.

Creating User Journeys, Wireframes and Proof of Concept for I-GRID and CLiE Projects at Duke’s Digital Transformation and Innovations Group 340 E 16 the St – the Optimist Building, Charlotte, NC 28206.

·      Educate stakeholders via presentations and regular communications on Product Dev Management best practices as a key member of the digital center of excellence, Create UI Components Using Photoshop, Illustrator and Axure RP. Assist with implementation of UI Controls in Node.JS and Google Maps GIS with tableau / Vue.js dashboard displays for ‘big data’ visualizations of Power Grid monitoring solutions.

·      Specialization in enterprise domain mapping & content analysis with extensive expertise in Architecture planning and enterprise IA governance

·      Identifying opportunities and for establishing common UI Look and Feel and repeatable Design System success stories

·      Applies User Experience know-how on User Stories, Product Enhancements, Product Roadmaps, & Common Sub-domain page level experiences for Customer Support and Transaction Based e-Commerce systems.

Cognizant, Weehawken, NJ                                                                                                  October 2019 - Jan 2020

UX Designer

Information Architecture, SEO, UX & Front end Dev on Developing Search Term Strategy with Metadata Frameworks and X-Ray technology for query optimization on Google Search engine, client having migrated there from previous MS Fast and MS enterprise search that they were dissatisfied with due to performance, lack of usability and frequency of ‘no results’ or null set response scenarios.

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UX Designer and Design Thinking workshop facilitator for Cognizant / BroadRidge / UBS in NY New York Metro area. Doing wires and rapid prototyping for Financial Services client mgmt. software in Sketch. Rob helps Product Owner Validates business goals against brand and customer experience needs in preparation for app dev. Mobile app dev for smartphone & tablet, responsive web design.

·      Enterprise Digital Strategy’s ‘Product Designer’ on the experience planning team doing IA, UX Design Approach, and serving as functional spec modeler approving wires and rapid prototyping for Mobile

·      Assist Program Manager in Defining Minimum Viable product and assisting Project management in meeting business goals, meeting with business partners to ensure strategic objectives are being met and translating Business Goals into actionable UI blueprints with React Native, HTML5 and CSS.

·      Sr. User Experience Designer doing medium-fi wireframes with a combination of Architecture Specs & diagrams, Photoshop, InVision Studio, preparing user journeys in Axure RP and delivering hi-fidelity prototypes that enhance daily scrum meetings in Sketch for BoradRidge FS Client Management Software at United Bank of Switzerland (client mgmt. for Brokerage Target Audiences Internal Use) Cognizant/BroadRidge/UBS 1000 Harbor Blvd Weehawken NJ

·      Providing Content Analysis, Directing Front-end development build & deploy activities in agile methodology by providing minimal written wires and user stories while maxing out on F2F discussions, workshops, JIRA and whiteboard discussions, daily stand-up scrum call etc. also created UX Design Documentation of UI /UX Analytics including: Business Goals, User Needs. How it Works, Where it Fails, How it could fit into the existing hi-tech and legacy working environment, Task Analysis, Content Modelling, Interactive Strawman, Requirements Validation and Business Sponsored Review Sessions making recommendation on target roadmap for innovations and improvements.

Northrop Grumman 281 Lord Baltimore, Ste. #100 Windsor Mill, MD 21244                                      July - Oct 2019

UX Design & User Research

UX Design & User Research for at U.S. Govt SSA Benefits Administration (with public trust security clearance) in at Northrop Office in Windsor MD (2810 lord Baltimore Dr.) and SSA offices at Security Blvd Woodlawn MD. Most recently User Research & Analysis for the Federal Govt. / OMB / Soc Sec Admin on the “Continuing Disability Review” analyzing the pain points of 8 legacy systems that combined to govern the Disability and Medicare Benefits administration at federal level in hopes of redesigning it and integrating it with the relatively new mySSA.gov (as a sub-contractor thru Northrop Grumman) I wrote the question / F2F interview script for a Usability Study, associated test plans, early prototype designs, and facilitated the interviewing of over 50 government employees in the pursuit of answers making the case for funding CDR enhancements in Response to OMB questions on which seven of the 8 legacy apps need to be replaced and why. PDMA Certified and Trained in VersionOne Project &Program Mgmt Tools Suite.

? Demonstrating the ability to produce effective product roadmaps, project timelines, task tracking lists & provide leadership in project deliverable collaboration with BAs, FED Coders, Business SMEs, Usability Testing professionals and Front-end developers. Proficient with Photoshop, Axure RP, Design System Templates, JIRA, Visual Studio Team Server, COLLABNET Version One, and other Product Dev “Kanban / SCRUM process management” utilities.

Axis Capital, 11680 Great Oaks Way # 500, Alpharetta, GA 30022                                          Nov 2018 - July 2019

UX Design Custom App dev & Software design architect on micro strategy to Tableau dashboards conversion.

UX Design Custom App dev & Software design architect (as UX Dev consultant, contractor placed by Apex Systems for User Story Illustration and UX Design via JIRA, Visio wireframes, Axure ‘clickable’ rapid prototyping) for React.JS implementation within an Angular 7 framework on G3P a Global Property Pricing Program for a Commercial Real estate CAT Insurance program / partner / affiliate of UK Based Lloyd’s of London for Calculating Price Quotes on multi-million dollar Property Insurance & Re-Insurance

PwC, Tampa, FL                                                                                                                                Feb - June 2018

UI App Dev lead and UX Designer

Service Application Design and UX Designer for Intelliswift, Inc. as Interaction Designer for RAD (Rapid Application Development) Team on PwC Tampa US Internal Field Service (IT) office. Created User Experience prototypes for 3 applications in Agile Kanban product lifecycle using Axure, Angular and VSTS. Contributor to an Enterprise-wide effort to establish, standards, best practices, learning materials and a reusable component library or “UI Toolkit” to be shared to create a common look and feel across all internal US IT Service apps.

·      Served as UX Design Analyst on PwC’s US FinTech AI Chatbot development team, a leading edge design automation and “Guided Conversations” approach to corporate accounting solutions not unsimilar to what one might expect from Turbo Tax or Quick Books in terms of online help via chat and video on the commercial side of what you’ve already seen in typical retail catalog sites with AWS, Tableau, PIM and Point of Sale checkouts.

·      Documented a Qualitative research approach, test plan & and testing scirpts, and turns the resulting Voice of Customer inputs into quantitative survey metrics and report out to the business on recommended changes to software interface & approach to customer experience

·      Service Application Design and UX Architect for RAD (Rapid Application Development) Team on PricewaterhouseCoopers US IT (Internal Business Apps Arch & Dev) Tampa US Internal Field Service (IT) office. 

·      Created User Experience prototypes for 3 applications in Agile Kanban product lifecycle using Axure, Node.js and React.js. Contributor to an Enterprise-wide effort to establish, standards, best practices, learning materials and a reusable component library or “UI Toolkit” to be shared to create a common look and feel across all internal US IT Service apps.

Intercontinental Hotel Group, Atlanta, GA                                                                                   Oct 2017 - Dec 2017

UX Architect specializing in User Journeys, Wireframes & Prototyping in Adobe CC and Axure RP.

UX Architect for Intercontinental Hotel Group as contract UX design consultant provided to IHG by Professional Services Software Development vendor NineLabs. Worked on Responsive UI /UX for two applications the ‘View/Modify Reservations’ UX Flows& Wires in Visio, rapid prototyping in Axure and the ‘Business Rewards’ Group Booking Feature, UX Architecture design docs in Visio with Axure Page mock-ups. Collaborate with UI Dev on JavaScript Deliverables for mobile reservations system redesign using React native and open source UI controls library. HTML5, CSS, Photoshop design comps, etc.

State Farm Insurance, Atlanta, GA October                                                                                Oct 2014 - Aug 2017

Enterprise Information Architect

Enterprise Information Architect at State Farm Insurance as freelance IA & UX resource provided by TekSystems consulting to their client’s Enterprise Digital Strategy / Public Affairs team at the State Farm corporate HQ in Bloomington, IL. Leadership role in enterprise level taxonomy development, strategic vision & scope for Navigation Systems Design and managed metadata for localized SEO across multiple CMS including Oracle KM, SharePoint, and Tridion Content Management Systems. Facilitated requirements gathering and UX design for Call Center Support systems as well as .com and customer-facing mobile apps serving the State Farm customer base across Insurance, Banking, and Securities Industries.

Re-designed several KM solutions including SF university Collaborating with UI Dev ‘Delivery Services’ on JavaScript Deliverables for mobile reservations system redesign using React native and independently providing my own UI controls and visual assets created with Photoshop & Illustrator ‘Material Design’ UI elements and Scalable vector graphics. Adobe design comps, etc.

Rob was member Solutions Deliver Team responsible for HTML5, JavaScript, CSS and React.JS in an Angular framework, conceptualizing UI improvements via User Zoom, Photoshop, Optimal Tree Jack, SDL Web 8, Adobe XD and Illustrator to create design elements for standardized web templates to run on a Bootstrap.js and React.JS in a CMS within SF digital content publishing lifecycle.He was simultaneously working on several specific KM Sites, 4 Dept. Publishing Sites, a baseline Project Site book of wireframes and 2 Call Center Support Solutions. Last year he helped redesign the enterprise Learning Mgmt. System for Training (L&D’s ‘SF university’). Successfully completed 5 major company-wide initiativesas well as 3 separate Line of Business vertical projects during his tenure at State Farm.

·      Recognized for product development and design leadership in spearheading a Template Driven CMS Redesign for the company Intranet featuring a higher standard enterprise site collection (each business entity gets 1x-7 of 7 web sites each designed for a specific business purpose: Dept. Site, Team Site Project Site KM Site, etc.) 7 standard site templates

·      Improved User Experience design leveraging a robust gallery of available page layouts and a simple, consistent, with a library of re-useable yet configurable node.js components.

·      Rob was owner of Product Definition Standards documentation and Tollgate Review which was single handedly conceptualizing and rolling out these improvements to the digital content publishing lifecycle. He was simultaneously working on several specific KM Sites, 4 Dept. Publishing Sites, a baseline Project Site book of wireframe

·      2 Call Center Support Solutions Including SF Claims Net, SF Bank, SF Property & Casualty and redesign/migration on e-Gain to Oracle Inquira conversion and Oracle Customer Care & Billing plus CRM for Call Center Environments with Knowledge Management and Taxonomy-driven Search Engine Optimization against customer support knowledge base.

·       Robert also helped redesign the enterprise Learning Mgmt. System for Training (L&D’s ‘SF university’). Successfully completed 5 major company-wide initiatives as well as 3 separate Line of Business vertical projects during his tenure at State Farm.

AT&T, Atlanta, GA                                                                                                               January 2014 – Sept 2014

Senior IA / UX Design

Senior IA / UX Design at AT&T Wireless as Corp to Corp resource provided by Halo Group consulting to their client AT&T. Working on Customer Experience Design for all AT&T web properties (including mobile) for e-Commerce, Billing, & support. Validates business goals against brand and customer experience needs in preparation for app dev. Mobile app dev for smartphone & tablet, responsive web design. Sr. IA / UX Designer on the experience planning team doing IA, UX Design Approach, and serving as UX modeler doing wires and rapid prototyping for Mobile Applications development for AT&T e-commerce & AT&T wireless support. 

Earley & Associates, Carlisle, MA                                                                                           July 2012 - August 2013

Sr. Information Architect

Earley & Associates – an Information Architecture consulting firm. Carlisle, MA 01741 (subsidiary of Insperity, Houston TX 77032). Sr. Information Architect serving E&A consultant in the field of Taxonomy Development and Search Engine Optimization for Microsoft enterprise search and corporate knowledge sharing applications.

Here’s a list of E&A Information Architecture Clients served during my employment with Earley & Assoc. Including:

·      Hewlett-Packard Customer Support– Palo Alto, CA & Boise, ID

·      Mass Mutual Insurance– Springfield, MA Provided content types & search facets development, taxonomy and metadata mapping for SharePoint 2010 Project Management Portal

·      Allstate Insurance – Northbrook, IL

·      Charles Schwab – San Francisco, CA                                 

·      Franklin Templeton Investments– Dublin, CA & St. Petersburg, FL

·      AARP – Washington, DC

·      Phillips Health Care (medical imaging systems KB) – Cleveland, OH & DA Best, Netherlands

·      Term Library development, navigation systems re-design and UI for Support Solutions: 'Search & Browse’ applications, unified media / marketing asset database, training content and Care Center / Customer Support procedures.

EMC Consulting (Now Dell/EMC), MA, NY, MD, TX, and Atlanta, GA                           June 11, 2007 - August 7, 2012

Sr. Solutions Architect, User Experience Designer

Sr. Solutions Architect, User Experience Designer for Portals & Collaboration division of EMC Consulting served as Sr. UI Design expert and UX team lead on the design or redesign of over 20 different enterprise (large scale) corporate portals starting with requirements validation and navigation systems design. I have expertise in both web design and software design for improved User experience, solving complex usability problems, and Corp Intranets redesigned for enhancing Usability, Findability & productivity on 20 large scale corp. Intranets in 5 years!

EMC Client Projects I worked on in a 5-year period while working as a full-time EMC employee / Solutions Architect and Experience Design team senior IA consultant:

·      EMC Cloud & Virtual Data Center – with teams in Chicago, San Francisco, Atlanta, Denver, Dallas

·      Designed a cloud-based asset management & data center migration analysis application

·      New York City Economic Development Corporation – NY, NY (financial district) Using SharePoint 2010 and best of breed social media enhancements, I designed EDCis.com corp. intranet and collaboration platform for the New York City Economic Development Corporation, and affiliate of the NY City mayor’s office that plans and arranges funding for city refurbishing projects.

·      First Tenn. Bank / First horizon financial – Memphis, TN (a financial services & banking client) Designed Corporate Intranet Utilizing SharePoint 2010 Site Collections, Workflow driven apps, Document Repository, and Integration of existing publishing content, internal communications, and multi-media content mgmt.

·      Information Architecture expertise in the re-working of Site Map and Navigation systems for a Global Knowledge Exchange utilized by field agents of a large financial services entity (World Bank & IMF, Washington DC).

(Robert worked on 3 separate projects for the IMF & WorldBank)

·      NYC Department of Health and Mental Hygiene – NY, NY I was the IA for a huge medical records digitization project converting all paper records for the City of NY into a completely digital archive housed exclusively on a SharePoint 2010 platform for the Public Health Dept., City of NY. Also provided this client with working Governance Plan document, Governance Training Seminars, Governance Planning Workshops

·      Delivered wireframes for unified Extranet for IMF/World Bank external partners where scores of separate applications could be unified upon a single shared platform [SharePoint 2010 with some custom .Net app dev.]

·      Worked with the IMF to optimize Local Search results via improved metadata mgmt. and UI enhancements.

·      Six Flags Theme Parks – Operations HQ 1460 Broadway, NY NY (Theme Parks Operation Mgmt.) Delivered wireframes for SF theme parks’ operations & communications websites. Designed Intranet and developed the IA and Interaction Design of 3 different ‘dashboard’ versions to support each of 3 target audience views for the operations sites (Intranet) for Six Flags theme park chains headquartered in NY, NY.

·      U Mass Memorial healthcare – (health care provider, Hospital System) Healthcare Worker Collaboration Space for a major hospital system & healthcare provider in Worcester, MA and surrounding areas. Robert Re-designed Site Structure, Corresponding Site Map, and Global Navigation Model for a Hospital System in Massachusetts. Provided wireframe diagrams of proposed changes to page flow and site templates for Publishing, Collaborations and Project Sites. Provided hands-on guidance, mentoring a team of four other developers including both Creative (Visual Design) and Programming (SharePoint Developer) assets. Provided a road map for the integration of multiple application delivery systems within a single virtual desktop portal with a common home page.

·      MOOG Space & Defense – East Aurora, NY (SharePoint 2010 with Sitrion business Social Sites Integration) As Lead IA and User Experience team coordinator, provided creative team guidance in the creation of Wires, Creative Brief and Style Guide for Social Intranet ‘Communities of Practice’ on MOOG employee collab portal, Provided design working sessions with SMEs and documentation including but not limited to wireframes, site map, navigation design workshop / card sorting taxonomy development.

·      Progressive Media – London, UK (e-magazine publisher) Web Design, Site Structure, Customer Journey Maps, Wires, Social Interactions. Provided client with Usability Analysis & Navigation Systems redesign for media publishing house In the UK with over 140 electronic magazine sites in operation. Conducted Heuristic Evaluation, UX Analysis, site template design, UI mock-ups, improved page flow and 2 sets of wireframes for the prototype site design efforts: one for an advertising-based magazine site and another for a subscription-based investment intelligence site.

·      Corning, Inc. – Corning, NY (engineering innovations, product design, and manufacturing) Provided IA and Site Structure analysis for Intranet re-design / web site update for a major innovator in the commercial glass products industry. With the focus on team sites and project management, I re-designed their User Experience for the corporate intranet sites and associated collaboration tools suite. Delivered sitemap and wireframes for both collaboration and publishing sites as a part of a SharePoint Phase II expansion with a focus on UX& usability improvement efforts.

·      Glaxo, Smith Kline – Philadelphia PA, and Middlesex, UK IA, UX Design for 2 individual but integrated workstreams for a Major Intranet re-design effort includingGSK employee Community Sites &Project Team task Mgmt. collaboration sites.

·      Pfizer Pharmaceutical – Collegeville, PA (a subsidiary of Pfizer)

·      Designed MOSS 2007 corporate Intranet Applications, Collaboration Sites, & Document Repository

·      M&T Bank – Buffalo, NY (Banking: Personal, Business, & Commercial public-facing websites)

·      Re-designed MTB public facing sites as a part of a template-drive UI quality control system allowing for variation of individual publishing sites for) Commercial, Small Business, and Personal Banking.

·      Epic Games – Raleigh, NC (Unreal Developer Network) Designed and delivered an innovative Microsoft based developer support platform for ‘Unreal Engine’ Game Developer’s licensed customer support& collaboration portal. END EMC 24 jobs in 60 months.

Think, Inc. (renamed Think Interactive) – Atlanta, GA                                                              Feb 2007 – May 2007

Information Architect

·      Provided CX and PDM analysis for Front-end development team leadership on work for several of Think’s web design clients including Alltel, Time Warner, and Sun Trust.

·      As User Experience Architect re-designed the Business to Consumer User Experience for a Major Telco’s public facing systems to accommodate new self-service consumer interface to their “My Account” functionality that resides in on an IBM Web Sphere Portal.

·      Experience gathering Design Sprint input from end-users, writing test plans and scripts for UAT / usability testing and Preparing a Read-out for the business recommending alternatives for problem areas found in User Feedback.

AutoTrader.com – Atlanta, GA                                                                                   June 2006 – Jan 2007

Autotrader.com Interaction Designer

Autotrader.com Interaction Designer / User Experience design team for Dealer Solutions ’07 Product Design

Researched and documented ‘Dealer Solutions’ product User Experience requirements gathering and delivered a working design model for an interactive ‘ad creation’ tool for the Automotive Industry partners and Autotrader.com. Created wireframe documentation and design for this system which allows dealers to create high-end New Car Advertisements by simply entering the appropriate inventory and discount data and then running the automated “special offer builder” to execute effective new car ads within one of several prefabricated design templates.

User Experience team leader on ‘New Car Specials’ – developed UI for same using Adobe Photoshop and Axure RP plus some Dynamic HTML with CSS and JavaScript (AJAX, J-SON, XAML, MS Fast).

·      Researched and documented ‘Dealer Solutions’ product User Experience requirements gathering and delivered a working design model for an interactive ‘ad creation’ tool for the Automotive Industry partners and Autotrader.com.

·      Created program management documentation and product design specs for this system which allows dealers to create high-end New Car Advertisements by simply entering the appropriate inventory and discount data and then running the automated “special offer builder” to execute effective new car ads within one of several prefabricated design templates.

Intent MediaWorks – Atlanta, GA                                                                                              Feb 2006 – May 2006

Intranet Design and Information Architecture Consultant

Intranet Design and Information Architecture Consultant4470 Chamblee-Dunwoody Rd., Atlanta, GA 30338

(CEO Ottolenghi promoted me to ‘Director of Process Systems Design’ in recognition of my experience & hard work. I Created simple, consistent, repeatable processes and WBS critical to the success of Software Development Lifecycle and Product Delivery. I was solely responsible for managing the entire project from start to finish. I supervised and collaborated with internal development teams and outsourced resources to get coding completed according to his design specifications. I then went on to maintain and build more page flows and front-end capabilities within the established .NET framework.

Sentry Insurance – Stevens Point, WI                                                                                    Sept 2005 – Dec 2005

Information Architect

As Software Design consultant at Sentry Insurance through consulting firm Affinity, Inc. Mr. Dornbush provided web-enabled User Interface design for a new Agency Management System (AMS) and associated tools suite.

Business Edge Solutions – Atlanta, GA                                                                                          6/05 – 9/05

Human Factors analyst \ User Interface Architect

Human Factors analyst \ User Interface Architect worked on the NCMS and Service Assurance projects as IA consultant to BES consulting Client Bellsouth (now AT&T) at their North Ave. location and designed a new User

Hewlett-Packard Company Consulting & Integration – New York, NY                             Nov 2004-June 2005

IA & UX Design Consultant at Starwood Hotels HQ as HP Design Consultant

Elaborated on Business Use Cases and UI Design Specs validating requirements for re- designed promotional marketing applications designed to function within Starwood Hotels’ redesigned reservations, inventory mgmt., and rate mgmt. systems, where Iserved as Sr. Information Architect. Rob was well known among the client’s (Starwood) Mgmt. team for taking ownership of all aspects of presentation layer delivery, and he was directly responsible for planning integrations with other related tools within the large-scale corporate intranet applications environment. Promotional marketing engine’s data model from their (the SME’s) knowledge of legacy data stores and experience with the “As Is” business practices currently in place.

Harland Printed Products – Atlanta, GA                                                                                   June 2004 – Nov 2004

Usability Engineer, Systems Analyst for SOA Application Design

Usability Engineer, Systems Analyst for SOA Application Design

Specialized in Business Process Mapping for Quality Improvement, Software Requirements documentation for financial services related functionality. Collaborated with Wells Fargo Bank analysts and programmers on workflow analysis.

American Funds\Capital Group – San Antonio, TX                                                                   Nov 2003 – June 2004

UI Designer

UI Designer 3500 Wiseman Blvd.\ San Antonio, TX 78251 American Funds Information Service Group is a software development group building applications for the Capital Group Mutual funds.He was responsible for User Interface Design for Call Center software, process flow diagramming, navigation systems architecture, and requirements gathering (interviewing business leads) to author UI Spec Docs for Financial Services applications. Engaged in designing 2 apps one for the Shareholder Associates’ call center and another for control accounting’s check processing procedure (dot net framework).

GE Power Systems – Atlanta, GA                                                                                              Nov 2001 – Nov 2003

Human Factors Analyst/UI Architect

Human Factors Analyst/UI Architect – Producer of UI Standards for over 40 in-flight projects.

Delivered improved User Interfaces for 12 applications over the course of 24 months, and then became the Sr. User Interface expert corporate-wide at GE Power responsible for editing and enforcing UX design standards corporate-wide for over 200 applications that were currently in production at the time.

PORTFOLIO LINK IS

https://dornbush.myportfolio.com/

Education

CERTIFICATE | FALL 1996 | San Francisco State University, College of Extended Learning, Multimedia Studies Program, UI Design Emphasis (a 2-year post-graduate vocational program)

·      Major: Photoshop, User Interface Design, Web Design

·      Minor: Kiosk & CD Rom Software Development, Video and Information Technology

·      Related coursework: Adobe Illustrator, Premier, After Effects, Application Design, User Experience for Internet

BACHELOR OF ARTS | 6/12/1987 | University of California at Santa Cruz

·      Major: Technical Theater (Theatre Arts)

·      Minor: Film Studies (Writing, Directing, and Production)

·      Related coursework: Art Direction, Set Design, Lighting, Theater Production & Stage Management

·      Online Profile

·     https://www.dhirubhai.net/in/redornbush-22b878a/

Strong experience with Mobile-first and responsive design, writing dialog / user stories & test scenarios for AI interactive Search & Respond, Chatbots, & WCAG 2, Virtual User Interface & Augmented Reality scenarios, prototyping and testing of leading-edge responsive Interface and Intelligent Agent systems. Rob Teaches professional training courses in Information Architecture & is an industry best practice thought leader ON User experience thru collaborative CMS / content delivery systems. Provides team leadership in Agile app dev methodology and supports development of a reusable component library for reproduceable results in solutions delivery. Areas of expertise include:

·      Educate stakeholders via presentations and regular communications on Product Dev Management best practices as a key member of the digital center of excellence

·      Specialization in enterprise domain mapping & content analysis with extensive expertise in Architecture planning and enterprise IA governance

·      Identifying opportunities and for establishing common UI Look and Feel and repeatable Design System success stories

·      18 years of experience creating User Stories, Product Enhancements, Product Roadmaps, & Common Sub-domain page level experiences for Customer Support and Transaction Based e-Commerce systems.

·      Experience with the Agile Methodologies for leading design, providing guidance during testing, modeling and domain mapping, validating success with data &analytics.