The White Rabbit
Follow us to satisfy your curiosity…?
September 2024
So it’s been a while since we’ve been in your inbox, but even White Rabbits need a holiday! We’ve got a new pencil case with that lovely new term smell, our exercise books are perfectly covered with last season’s wallpaper and we are ready and raring to go again!?
Talking of going back to school, some of our Stickees have literally been helping get a local school ready for the new year by volunteering to paint a mural, nothing like giving back to the community whilst getting to flex the creative muscles! Sticking with our focus on youth, we have been so surprised by a new Gen Z finance trend that we just had to write a blog about it, which we think you’ll enjoy.
You’ll also see that our dedication to curiosity hasn’t abated over the summer and it’s been great to get to see the increasing clamour from existing and prospective clients to book in for our Curiosity workshops. Mind you, when you are offering amazing strategic thinking for free it’s hardly surprising when people start signing up!
It might be a new school year but we’ve stuck with a lot of our much loved format, so as always feel free to peruse what we’ve been reading, debating and doing for clients (spoiler alert…we’re a content marketing agency that can also nail your branding projects!) and try not to lose your new blazer in the first week back.
Yours curiously
Darren
MD, Sticky
What we’re writing…?
What is #loudbudgeting?
#loudbudgeting or declaring your plans to spend less to the world has been growing in popularity on TikTok by helping to add accountability to Gen Z’s money plans. Discover what else we learned about the money confident audience when we dug deeper into the data.
What we’re reading…
The Insighter
Google has launched a ‘monthly brief’ of marketing insights in the form of The Insighter. While it’s no White Rabbit (maybe we’re a little bit biased) it’s definitely caught our team’s attention. What did we love the most? Probably the fact that the authority on all things search believe in four consumer mindsets when it comes to Christmas shopping: deliberate, deal-seeking, determined, and devoted. It all sounds a little bit familiar to our approach to Curiosity Cohorts.
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What we’re debating…
Which lyric comes next?
If we sang ‘Hey now’ what would you sing next? Apparently, there’s a clear split between generations which we quickly learned when we put the question to the Sticky team.
Find more curiosities like these at The Curio Chronicles, a SubStack from our very own Stickee, Chynna.?
What we’re working on…
Brand identity
Building a strong brand identity takes strategic thinking. And we’ve got a couple of juicy brand projects on the go and we’ll share the results when we can, but in the meantime if you’re thinking about a brand refresh then give us a shout and let’s talk.?
What we’ve been doing...
Brightening up a local school
It’s been a busy August but not too busy for us to give back to the local community. Earlier in the month we made our way to Marylebone Boys’ School to paint a mural in the PE department. Hopefully the pupils are pleased with our creative efforts.
Are you curious enough about your audience?
Discover a new way of understanding audiences that says goodbye to tired demographics and hello to Curiosity Cohorts. For help sparking your customers into action join one of our Curiosity workshops designed to help brands implement a new and exciting way of segmenting audiences.
Lead editor at Sticky | Founder of howtobeadopted.com
6 个月Fab to see this gem available on LinkedIn as well as via email!