White Label PPC Management Services: Streamlining Your Agency's Workflow in 2024

PPC, or pay-per-click, is the paid part of search engine marketing, or SEM, while SEO is the organic part of SEM. Both?are targeted?at bringing more users to a landing page. SEO is easy to implement, track, and analyze, but PPC campaigns need?a lot of?work to stay relevant!

Digital marketing agencies provide both PPC and SEO to their clients.?Thus, their main focus is to keep checking?the?various metrics like return-on-ad spend (ROS),?click-through-rate?(CTR), cost-per-click (CTC),?and more to keep?the PPC ad campaigns best?suited for?their clients!

If managed aptly, PPC campaigns hold the power to have great results, like,

• Increased growth,
• More traffic, and
• More leads.?

While poor?PPC campaigns decrease the above three points?while?also?hurting?trust between digital marketing agencies and their clients and?leading?to the loss of these clients.?

A few facts to understand PPC:

• PPC campaigns are giving 200%?ROI?i.e., USD 200 returned on USD 100 spent
• 84% of digital marketers and brands?are getting good results from PPC campaigns
• From creation to management, PPC campaigns and accounts require an expert PPC resource.
• For an?expert,?it?takes?3-4 hours per day?to manage one PPC campaign.
• As per?Wordstream,?though, an average?1-3 hours per week?is being spent?on PPC campaign management?by?businesses all over the globe.

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This?means?that either?these companies?do not have?a PPC expert or are?not?spending?enough?time per PPC campaign (digital marketing agencies are overworked)!

Now,?hiring an expert resource in PPC is?a?costly?affair, especially when they only need to spend 3-4 hours/ day per campaign.?

White Label PPC is the solution to your troubles, and by?you, we mean digital marketing agencies!?Why, you ask?

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Benefits of white label PPC include,

• All-around solution to your clients’ PPC needs.
• Saves time and money.
• You can increase your service offerings and clients?as you focus?solely on client coordination and sales.
• The competitive edge?is boosted.
• Plug-n-play model per project.
• The latest technology, skill sets, and industry expertise are available.

This?manifests in happier clients because they get it all at competitive pricing!

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What is White label PPC?

It is the outsourcing of your PPC campaigns to a third-party vendor that provides White Label PPC services. These vendors work under your label while providing services to your clients.?

PPC is not limited to Google ads; it encompasses all sorts of digital marketing that involve spending, such as Programmatic ads and more.?

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White label PPC vs. In-house PPC

Let us compare them so the digital marketing agencies can understand what they?are missing?out on!

Important attributes

1) Costing

White label PPC: Lesser?as the white label partner (WLP) works in a different economy (India, China), no hiring and training, and no need for expensive tools and software.

In-house PPC: Much more,?as everything from hiring, and training cost to tools testing and implementation is bought by you.

2) Expertise & Resources

White label PPC: Better and more diverse, certified PPC experts,?vast experience in various niches,?and using the latest tools.??

In-house PPC: Resources are experienced but?do not have diverse exposure?and?might not use the latest tools.

3) Scalability & Flexibility

White label PPC: Handle?multiple campaigns,?customize the services?offered, and?scale down or up?as?per your needs.

In-house PPC: Handling?multiple campaigns is difficult;?customizing might not be possible (time and resource issues);?scaling is difficult.

4) Competitive Edge

White label PPC: Maintained effortlessly,?via all the above points and?service portfolio broadening?(acquiring new services as per?the?demand).

In-house PPC: Difficult?to maintain, as staying up-to-date on competitive pricing is tough!

5) Growth & Brand recognition (for you)

White label PPC: With the above benefits, your?clients?are bound?to?get better results and ROI,?which means?your marketing agency gets recognized and grows!

In-house PPC: Difficult?to grow?and?get?your?brand?recognized!

The above table strongly supports the inclusion of white label PPC?partner?in your digital marketing agency!

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How to work with a White-label PPC partner?

You might be wondering?about?how to proceed with such a successful partnership with a?white label marketing?agency??We got you!

1. Partner with a suitable White-label?marketing?agency or?White label?PPC provider.
2. The partner will?take care of?the creation, execution, management, reporting, and more of the PPC campaigns.
3. Setup?standard operating procedures (SOPs), escalation matrixes, and response times (as per priority levels) between you & white label partner and you & your clients.
4. Discuss and have clear expectations about deliverables, timelines, quality needed, and the scope & objectives of the PPC campaigns with your clients and partner (separately).
5. To maintain transparency with your partner, ask that all steps be documented and shared with you!
6. Your partner should follow through with the best practices, privacy policies, and confidentiality rules set by your digital marketing agency.
7. Take charge and solve any issue proactively, as it builds the client’s reliance on you.

From?the?aforementioned process,?your agency’s PPC management workflow will?get?streamlined!

They will sail smoothly in?the world of?digital marketing via PPC, while their competitors will lag?behind, trying to fix a thousand problems that could come up with multiple PPC campaigns.?

All of this will result in endless rains of more clients and ROI for the digital marketing agencies that?take the bold and crucial step to?partner with a?White label?PPC provider!

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We at Wildnet Technologies understand these thousand problems and have been helping?a lot of?digital marketing agencies with their digital marketing needs! We are a?white label?service provider focusing mainly on marketing via SEO, PPC, SMM, and guest posting. We also do website development?under?our white label services!

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Many?UK and USA based digital marketing agencies?have benefitted from?our?White label?PPC services, resulting in?their 40% cost savings!

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Wish?to know more about?white?label?and?more,

>?White label’s?cost effectiveness?for your agency

>?Understanding White Label vs. Private Label and Reseller Services

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Connect with us now at?[email protected]?and drench your agency?in?the benefits of white label services!