White Label Casinos: The Ultimate Guide for Newbies

Not so long ago, only large corporations could operate online casinos. However, the advent of a White Label (WL) has broken their monopoly. Due to the presence of White Label providers, the launch of the new online casino site can now be accomplished within a matter of weeks, significantly minimizing both the time and cost required for setting up a new project.

White Label is a colossal part of the iGaming sector that allows businesses to quickly get started on a super-reliable platform. It is a fast and cost-effective way to create your own online casino, saving a considerable amount of time and money on creating corporate structure, obtaining a separate license (which may take sometimes 2-3 years), signing hundreds of agreements with vendors (payment solutions, banks, game providers, etc.), technology costs related to the development of new platforms. Instead, all operational infrastructure (i.e. fully operating iGaming business) is supplied by a White Label provider. This infrastructure is designed in such a way that customers can easily add their branding and various games without having to create them all from scratch.

WL is like moving to a new house, where you only need to change the wallpaper and bring the furniture you like, not buy a whole plot of land or build a foundation!

Benefits and Basic Principles

WL allows companies to create products that can be rebranded and sold to other companies. In this case, the supplier handles the setup and technical work, while a customer handles the branding and management. The main advantages of WL are:

• Quick launch with minimal effort. Less initial investment is expected here compared to developing your casino platform from scratch. This is a great option for startups with a limited budget.
• Focus on sales and scalability. With the White Label capabilities provided, a business will be able to effectively manage growing traffic and meet the increasing demand from players.
• Flexibility. Clients can customize the design, branding, and certain features for a unique look of their own product.
• Wide functionality and access to ready-made games from leading providers without having to enter into customized agreements with game developers.
• Integrated payment solutions for fast payment processing, simplified deposit and withdrawal of funds.

In essence, you save time, money, and IT staff resources, as you don't have to build anything from the ground up. The main principle of a WL is that a client gets a ready-to-use gaming platform, payment service integration, and customizable functionality (design, bonus programs, etc.).

Traditional online casinos lose out to White Label because they have to design the platform, develop the software, and develop various components. This takes time and a huge investment. So, considering a startup, WL obviously gives one the following advantages:

• Economic efficiency
• Time to launch
• Flexible options
• Transparent legal and licensing aspects.

Choosing a WL makes the path from concept to launch take about two months, whereas it can take years to create a traditional online casino from scratch.

Core Component

Ready-made solutions represent a fundamental package that includes:

• Gaming platform
• Entertainment content
• Player engagement
• Attraction tools
• Payment System
• Licensing and software

As soon as a business has its own casino, it opens its virtual doors almost immediately. It pays a fee for the operation of the WL: in some cases, a one-time fee, in others, a percentage of the accepted rates. Typically, the price reflects the number of features included in the solution.

Some companies prefer to have their own internal bank account, while others are thrilled when WL takes care of it. A package of ready solutions often includes reporting mechanisms (about transactions, costs, and rates in the form of real-time statistics), KYC management with various ways to view personal bonuses, and manually adjusting the balance.

With this solution, you can easily add and remove games, involve third-party game developers, take control of all payments, set deposit limits, and generate coupon codes. The client's arsenal also includes a content management system (CMS), advanced player segmentation to create a better gaming environment, personalized bonuses, multicurrency, and much more.

Making an Informed Decision: Analyzing Providers

Remember, choosing a White Label Casino provider is based on an accurate analysis of the following:

• Company’s reputation and reliability
• Flexibility and opportunities to customize the platform so that you can make a site that will reflect your brand
• Affordable game content that quenches the preferences of the gaming audience
• Trustworthy technical support
• Licensing and legal support?

The title of one of the iGaming area's top whales has been confirmed by top WL Casino provider - SoftGamings, which offers:

• gaming content from over 250 leading developers
• More than 10,000 games of various types
• Seamless integration via a single API
• User-friendly interface with multilingual settings
• Multifunctional bonus system Standalone 2.0.

In addition, SoftGamings gets you covered with things like licensing and banking, while a variety of secure payment methods allow you to safely operate in any geo you target. As a result, with its embedded innovative solutions, SoftGamings’ WL casino platform enables you to quickly enter the market (within 6 weeks) and start making money.

When setting up a White Label casino, it’s important to consider such factors as unique visual identity and branding. Time should also be spent on developing an intuitive interface, site navigation, and optimizing game content for a better gaming experience. It’s also important to adapt a White Label online casino to play on smartphones and tablets with its mobile version.

That is why it is crucial to thoroughly choose a provider that offers a product with all the above-mentioned capabilities.

More Attention to Marketing

Running an online casino can be a real challenge, as you should always search for ways to attract traffic. White Label casino allows you to avoid being distracted by other tasks, such as technical maintenance. Instead, you will be able to focus on marketing, using SEO practices, PPC, affiliate marketing, and social media to engage players. Interact with the audience, hold promotions and tournaments, and create content to ensure success.

The best marketing capabilities keep players engaged. These include rewards, bonuses, a loyalty system, integration with CRM, and advanced analytics features.

Key Factors Influencing the Successful Opening of a WL Casino

When starting a WL casino, there are several key aspects to consider. First of all, it’s important to find the right platform that will meet the requirements and needs of the business. Next, the design and branding should be customized to create a unique and appealing atmosphere for players.

An integral part of the process will be a wide selection of games that will meet the preferences of the players. Providing quality support and feedback will create a positive gaming experience and build customer loyalty. In addition, a strong marketing strategy will attract new audiences and increase casino revenues. But that's not all! Choosing a partner to work with WL-casino involves a careful study of all the nuances of the deal: assessing the gaming portfolio, checking the legal support, and discussing the terms of cooperation.

The key points in favour of such a startup are rapid market entry, a greater focus on marketing and retaining players, and savings on licensing fees.

What Makes WL Casinos Successful?

The best WL gaming decisions range according to the customer's individual needs and goals. Businesses will definitely be attracted by those solutions that have:

1. Diversity of premium games (slots, blackjack, roulette, baccarat, and bingo)
2. Highest functionality and software performance, ability to handle large volumes of traffic, and user-friendly interface
3. Regulatory compliance (age verification, responsible gambling practices, and data security) and are licensed in reputable jurisdictions such as Malta and Curacao.
4. Prompt payments, support of credit and debit cards, eWallets, and cryptocurrencies
5. Comprehensive customer support

Steps to Win: Success in Promotion

To succeed, online casinos need to analyze their competitors, focus on effective customer support, and find a platform with an already integrated anti-fraud and risk management module.

The key points in favour of a White Label Сasino remain speedy entry into the market, more focus on marketing and player retention, and saving money on obtaining a license.

Here's a quick checklist on how to successfully launch your own WL product:

1. Analyze a reputable provider with a complete platform.

2. Develop a corporate identity using a unique title, logo, and design. A platform should reflect your brand and target audience.

3. Implement effective marketing strategies to attract players.

4. Offer a cool assortment of games to satisfy the most capricious preferences.

5. Ensure the safety and trust of players by obtaining the necessary licenses and certifications.

7. Optimize casinos on mobile devices because the number of their users is growing every day.

8. Track and analyze performance metrics to optimize strategies.

To sum up, with White Label you no longer need to worry about finding highly qualified professionals. SoftGamings is ready to offer a fully ready-to-launch online casino solution. You'll only need to personalize and design the website according to your preferences and witness the growth of your business. We provide the perfect concept for those who want to bring a new casino to the market in a short time and at a reasonable cost!

Start the project, don't wait! If you have any questions about implementing a White Label solution, contact SoftGamings experts for a consultation!