White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?
UMESH KUMAR
5+ Years of online Market Experience | Driving E-commerce & Digital Growth | Digital Strategist | D2C & B2C Expert | Scaling Businesses for Sustainable Profitability | Amazon PPC , AMS
Do you know what is SEO? SEO is the process of increase your ranking and organic traffic on search engines. For early increasing your website ranking we are using some tricks such as White Hat SEO, Black Hat SEO & Grey Hat SEO. This terminology comes from the Western films it was a simple way for those watching to be able to distinguish between the villain and the hero. In these films, the hero was always wearing the white hat, while the villain donned by a black hat.
The white and black hats are just a way of describing ethical and malicious hackers. These phrases have also been adopted into the SEO industry related to the type of SEO activity use.
What White Hat SEO?
White Hat SEO is a technique to any practice that improve your website ranking in SERP( Search Engine Result Page). This type of SEO always mentation SEO integrity of your website and staying within the search engines' terms of service.
Some important white hat SEO technique is given below:
- Good content
- Proper use of title, keywords, and metatags
- Ease of Navigation
- Site Performance
- Quality Inbound Links
- Mobile Friendliness
What is Black Hat SEO?
Black Hat SEO is a technique to any practice that improve your website ranking in SERP( Search Engine Result Page). But it not mentation SEO integrity of your website and staying within the search engines' terms of service. That trick mainly uses by hackers or negative industries to get early attention from the audience. But today google algorithms are very updated and secure they can easily track these types of movement and remove your website from the internet.
Black Hat SEO not good for your website ranking because it's an open challenge to google algorithms. Some Black Hat SEO technique is given below:
- Keyword Stuffing
- Cloaking
- Hidden Text
- Doorway Pages
- Article Spinning
- Duplicate Content
- Page Swapping
- Link Farms
- URL Hijacking
- Improper Use of Snippets
What is Grey Hat SEO?
Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear.
A proper understanding of Gray Hat SEO is important because it could improve your site's ranking without negative consequences, or it could cost you thousands in lost traffic.
White Hat vs. Black Hat vs. Gray Hat SEO
White Hat is preferable to Black Hat in that said practices are ethical and sustainable. Black Hat practices are effective, but are risky and can cause your site to be reported. Grey Hat SEO, on the other hand, is an SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable. In essence, it’s Black masquerading as White.
Final Words:
Black Hat SEO help to increase suddenly website ranking and traffic on Search Engine but not effective for a long time. Sometimes you can use gray hat SEO but it depends on your website architect and content, the white hat SEO takes some time to increase your website ranking and traffic but it's a complete Search engine, SEO guideline.