Whiskey On Tap: MGP's Hidden Notes, Kentucky's Bourbon Beat & Taylor Swift's Distilled Melodies ??
Welcome, bourbon buffs and whiskey whisperers, to this week's swirl of the Whiskey On Tap Newsletter. ??? Where oak meets smoke and tales of amber spirits unfold, we're here to pour you a dram of the latest and the age-old from the vast world of whiskey.
In the spotlight this week, we're nosing out the truth behind MGP Indiana's fast-changing yet still-misunderstood reputation.
Next, we're taking a deep dive into the intricacies of bourbon's birthplace with a truth-challenging piece on Kentucky's distilling dominance. We also unravel the details behind the popular yet often debated sourced bourbon with insights from Rabbit Hole Distillers.
Over on the Mother Website, we dip into the parade, force and circus that is Taylor Swift. Check out the narrative and opinion from Charlie T. Peterson, IV as she talks the talk.
Keeping up with the times, we tune into the Bourbon & Banter podcast as they spill the barrel on Taylor Swift's unexpected venture into whiskey. ??????
By the end of this read, you'll be armed with answers to these burning questions:
MGP, Source Of Much Sourced Whiskey, Is Misunderstood
You may or may not know the name, MGP Ingredients, but in the world of bourbon, the huge distillery has its juice everywhere and is part of bourbon lore.
MGP, traditionally a supplier to many non-distiller producers, is shifting towards creating its own brands, a decision shaped by a desire to control its destiny and consumer perception. ?????
"While our core business will continue to be supplying other brand owners with premium distilled spirits, development of our own portfolio of brands is an important part of our long-term strategy," - Gus Griffin, MGP President and CEO.
This strategy comes as the American whiskey market experiences a boom, with MGP aiming to stay ahead of the curve and correct any misunderstandings about its products.??
?? Dive into the transformative journey of MGP of Indiana, a staple in American whiskey that's reshaping its identity. ?? From bulk producer to brand creator, discover how MGP is challenging the misconceptions and taking control of its whiskey legacy. ??
How Much of the World’s Bourbon Is Actually Made in Kentucky?????
Despite the growth of non-Kentucky distilleries and contract distillers like Indiana's MGP, The VinePair article suggests that the lion's share of bourbon is still produced in Kentucky, though the precise percentage is challenging to pinpoint. ??
The discussion also highlights the complexities of defining bourbon, especially considering brands like Jack Daniel's, which could qualify as bourbon but is marketed as Tennessee whiskey.??
Read more, here .
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Sourced Bourbon What You Should Know??
The Rabbit Hole Distillery article provides insights into MGP bourbon, highlighting its role in the industry and its prevalence as a sourced bourbon.
??Sourced bourbon refers to bourbon that is bottled by a company that did not distill the liquor. MGP, or Midwest Grain Products, is one of the most significant players in this space, offering contract distillation services as well as selling ready-made whiskey.
For some buyers, the use of sourced bourbon can be a point of contention, as it may not align with the perceived authenticity of "craft" or "small batch" bourbons. ??
Read more, here .
The article casts a skeptical yet amused eye on the blend of whiskey with blockchain technology, musing on the unexpected convergence of traditional bourbon and modern digital trends.??
Taylor Swift, Whiskey and the Jumping the Shark????
??The Whiskey Tap critiques the recent trend of celebrities entering the whiskey market, notably discussing Taylor Swift's foray into the industry.
It touches on the pairing of whiskey with a unique "barrel proof" NFT, offering digital perks like exclusive content and virtual interactions with Swift.
The article casts a skeptical yet amused eye on the blend of whiskey with blockchain technology, musing on the unexpected convergence of traditional bourbon and modern digital trends.??
Check out the "My Personal Observation" by Charlie G. Peterson, IV.
Read more, here .
????The 37th episode of the Bourbon & Banter podcast, titled "Taylor Takes A Drink," offers a no-holds-barred approach to the latest in the bourbon industry, with discussions ranging from barrel picks and pricing to new distilleries and whiskey news.
The podcast also teases a big story about Taylor Swift entering the whiskey business but specifies that listeners will need to tune in for the details. ???
They also discuss the new whiskey releases and finish with a segment called "Bourbon Bullshit," where they share candid thoughts on current trends and irritations in the bourbon world.
For the full scoop and to dive deep into the whiskey-infused discussions, you can listen to the episode on the Bourbon & Banter website. ???
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