While content is King, MEDIA is KINGDOM!

The evident observation from Marketing fraternity is majorly about Innovation that can be brought to mainline marketing streams and make effective use of available touchpoints with consumers. Though, marketer prefer to be thoughtful utilizing the investments towards close relevance of their consumers and appropriate media online or offline, at times it becomes critical to involve the new touchpoints in the media mix either because of less or poor connect with these mediums yet to be organized media's and their owners, plus the ambiguous and complicated measuring models for them.

How about having all of such modern Media's under one umbrella and have utmost visibility and transparency for every penny that marketer pays for it? Well! the unbelievable dreams are now fairly implementable and one should fearlessly start utilizing these new media's / ad formats (DOOH & CTV) to the potential of their standard digital media plans. The problem of measurability, transparency, and trust has now been well addressed by sophisticated omnichannel platforms offering hassle-free Programmatic advertising touchpoints out of one-one audience attributions and building that upper funnel to garner top level audience funneling to acquire adequate consumer pool to effectively take up the interactive communications to them. The kingdom of advertising is expanding aggressively to the extent of one-many audience attributions with probabilistic attribution funneling for cross device conversions and consequently build strong handshake with your consumer indoor as well as outdoor along with track of their movements. Of course, the content will still have a significant role in terms of building storyline across the touchpoints and the best one will certainly stack up to the consumers affinity and behaviors.

High times! If you haven't yet started looking around a best prominent media plan for your upcoming omnichannel campaign, you're just an IM away. :)

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