While building a personal brand, should I focus on Company or Myself or Both?

Would you create your personal brand focused on

1) Individual Focused

2) Company Focused

3) Both Aligned

I ran a poll on twitter about this and got like 40 votes.

Both Aligned 63.9%

Individual Focused 33.3%

Company Focused 2.8%

Yes, as the poll result says, you need to have both your vision and company vision aligned while building your personal brand

Did you know your personal brand content can impact your company or employer?

Yes, when you post something which is not opposed to your company vision or not aligned with your client.

It affects your company too

Also when you write something that aligns with your company and clients, you are building your own personal brand and also helping your company.

Conclusion:

Make sure your personal branding content, vision and mission are aligned with your clients.

For employees, it has to align with the company and clients

For freelancers & business owners, it has to align with their existing and prospective clients

A company has more credibility as an entity when you align yourself with that, you get to leverage the company brand for your personal brand.

It works both ways, you contribute to the company, and the company contributes to you.

Right now, many companies are encouraging their employee to work on personal branding and start talking more about them and their services to the public.

Let's grow together.

If you are interested in creating a personal brand for yourself, do check my video course and learn to build your personal brand.

Feel free to share your views in the comments.